Director of Sales - Franchise

Hilton - Lansing, MI

Full-time - Mid Level

Lansing, MI

Accommodation

About the position

The Director of Sales for a Select Service hotel is responsible for overseeing sales and marketing operations to achieve optimal occupancy and average daily rate (ADR) growth, maximizing total revenue while meeting hotel profit objectives. This role includes managing the sales department, developing budgets, and implementing marketing strategies to enhance revenue opportunities. The Director will also engage in direct sales activities, maintain market awareness, and ensure compliance with company standards.

Responsibilities

• Oversee sales and marketing operations for a Select Service hotel.
• Achieve optimal occupancy and ADR growth to maximize total revenue.
• Manage the hotel sales department including direct sales, follow-up, and sales administration.
• Develop and manage the annual budget and marketing plans for the hotel.
• Conduct outside sales calls, sales tours, and entertain clients.
• Negotiate contract terms and maintain market awareness to predict revenue opportunities.
• Monitor production of top accounts and evaluate market trends.
• Train hotel staff on recognizing and capitalizing on sales opportunities.
• Maintain strong visibility in the local community and industry organizations.
• Attend and conduct meetings and training sessions as required.
• Act on behalf of the General Manager in their absence.

Requirements

• At least 2 years of progressive hotel sales experience preferred, or a 4-year college degree with at least 1 year of related experience, or a 2-year college degree with at least 2 years of related experience.
• Valid driver's license in the applicable state.
• Highly developed verbal and written communication skills for negotiation and persuasion.
• Experience with professional selling skills including opening, probing, supporting, and closing.
• Strong analytical skills and strategic vision in sales deployment.
• Proficient in Microsoft Office products and general computer knowledge.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Ability to interact with diverse individuals and solve complex problems.
• Advanced knowledge of sales, marketing, and hospitality principles.

Benefits

• Daily Pay option available after initial waiting period.
• Medical, Dental, and Vision Coverage.
• Short-Term and Long-Term Disability Income.
• Term Life and AD&D Insurance.
• Paid Time Off.
• Employee Assistance Program.
• 401k Retirement Plan.