Director of Sales - Franchised

$185,000 - $235,000/Yr

Marriott International - New York, NY

posted 5 months ago

Full-time - Manager
New York, NY
Accommodation

About the position

The Director of Sales & Marketing at the Luxury Collection Hotel Manhattan Midtown is a pivotal role that reports directly to the General Manager, with a dotted line to the Vice President of Sales. This position is responsible for maximizing business to exceed budget expectations and requires a highly communicative, meticulously organized team player with a positive, luxury-oriented disposition and a passion for driving results. The Director will create and update the annual strategic sales and marketing plan for the hotel, manage the development of a strategic account plan for demand generators in the market, and oversee both reactive and proactive sales efforts. In this role, the Director will determine and develop marketing communication activities in conjunction with MCR corporate sales and the Creative/PR teams. They will provide customer intelligence to evaluate market and economic trends that may lead to changes in sales strategy, ensuring that customer expectations are met or exceeded. The Director will also review the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain awareness of the hotel's market position, researching competitors' sales strategies to identify opportunities for growth in RevPAR, profitability, and market share. The Director will facilitate sales strategy meetings, suggest innovative marketing ideas, and serve as the sales contact for the General Manager, property leadership team, and various sales teams. They will act as the hotel ambassador for Marriott's global account team, ensuring that the hotel is well-represented to target accounts and customer profiles. Additionally, the Director will monitor sales manager performance, participate in sales calls, identify public relations opportunities, and support the General Manager in crisis communications. The role also involves executing MCR's standards and the hotel's Brand Standards, ensuring a seamless turnover from sales to operations, and maintaining successful performance by increasing revenues and controlling expenses. Building strong relationships is crucial in this role, as the Director will develop partnerships with local organizations, manage internal stakeholder relationships, and maintain property participation in local and national events. They will also execute exemplary customer service to drive satisfaction and loyalty, understanding customer needs to recommend appropriate services. As a leader, the Director will develop sales goals and strategies, coach revenue-generating department leaders, and ensure compliance with regulations. They will also manage talent acquisition and development, champion leadership development, and provide day-to-day leadership to sales associates to achieve property sales objectives.

Responsibilities

  • Create and update the annual strategic sales and marketing plan for the hotel.
  • Manage the development of a strategic account plan for demand generators in the market.
  • Oversee the property's reactive and proactive sales efforts.
  • Determine and develop marketing communication activities in conjunction with MCR corporate sales and Creative/PR teams.
  • Provide customer intelligence to evaluate market and economic trends that may lead to changes in sales strategy.
  • Review the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain awareness of the hotel's market position.
  • Research competitors' sales strategies to identify ways to grow RevPAR, improve profitability, and increase market share.
  • Facilitate sales strategy meetings to provide input on weekly and overall sales strategy.
  • Suggest innovative marketing ideas and develop deployment strategies to grow market share.
  • Serve as the sales contact for the General Manager and property leadership team.
  • Act as the customer advocate and hotel ambassador for Marriott's global account team.
  • Monitor sales manager and individual performance to ensure timely responses to inquiries.
  • Participate in sales calls with the Sales and Marketing team to acquire new business.
  • Identify public relations opportunities and coordinate activities to augment the marketing communication strategy.
  • Support the General Manager by coordinating crisis communications.
  • Execute and support MCR's standards and the hotel's Brand Standards.
  • Implement a seamless turnover from sales to operations while delivering high service levels.
  • Monitor the effective resolution of guest issues arising from the sales process.
  • Maintain successful performance by increasing revenues and controlling expenses.
  • Develop strong partnerships with local organizations to increase brand awareness.
  • Develop and manage internal key stakeholder relationships.
  • Execute exemplary customer service to drive customer satisfaction and loyalty.
  • Function as the leader of the property's sales department.
  • Develop sales goals and strategies and verify alignment with brand business strategy.
  • Coach leaders of revenue-generating departments in developing effective revenue strategies.
  • Work with Human Resources to monitor compliance with regulations and attract the right talent.

Requirements

  • 5 Years of Sales Leadership Experience in a Full-Service Hotel required.
  • 2 Years of Sales Leadership Experience in a Luxury Hotel required.
  • Four-year college degree preferred.
  • 2 Years of Hotel Sales experience in New York City area preferred.
  • Understanding of Marriott systems, including CI/TY, MarRFP, MRDW, OneYield, and ARM/EMPOWER strongly preferred.
  • Ability to travel on short notice and adaptable to schedule changes.
  • Highly professional presentation and communication skills, with the ability to address executive level constituents.
  • Proficiency with standard Microsoft Office, particularly Excel and PowerPoint.
  • Demonstrate the ability to perform critical analysis.
  • Must be able to manage people, including giving directions and delegating responsibilities.
  • Must demonstrate outstanding customer service, organizational, and interpersonal skills.

Nice-to-haves

  • Experience in luxury hotel sales in New York City area.
  • Familiarity with Marriott's sales processes and systems.

Benefits

  • Hotel Discounts
  • Weekly Pay
  • Paid Time Off
  • Retirement Options
  • Referral bonuses
  • Career advancement & upward mobility
  • Health, Dental, Vision Insurance available after 30 days of employment for full-time team members
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