Director of Sales, Marketing and Events

Hyatt - Calistoga, CA

Full-time - Director

Calistoga, CA

Accommodation

About the position

The Director of Sales, Marketing and Events at jdv by Hyatt is a pivotal role responsible for overseeing the Sales, Marketing, and Event operations of the Calistoga Motor Lodge & Spa. This position entails managing the Sales, Marketing, and Events Budget/P&L, revenue forecasting, advertising, and marketing strategies. The Director will develop and write comprehensive business plans and lead ownership meetings to ensure alignment with the hotel's revenue goals. This role is crucial in implementing both short-term and long-term strategies across all sales, catering, and marketing channels to enhance market performance and achieve financial objectives. In addition to strategic oversight, the Director of Sales, Marketing and Events will lead a team comprising sales and event managers, trainees, interns, and administrative staff. This includes managing the recruitment and hiring processes for sales and event services staff, as well as training and coaching managers to optimize their selling and servicing processes. The Director will also oversee the group and transient contractual agreement processes, which involve quoting rates, sending referrals, setting traces, and managing retention, reactivation, and acquisition accounts. Reporting directly to the General Manager and receiving oversight from the Regional Vice President of Sales and Events, this role is integral to the hotel's leadership team. Hyatt emphasizes the importance of caring and attentive associates who provide efficient service and meaningful experiences to guests. As a member of the property's Leadership Committee, the Director of Sales and Events will have significant visibility and interaction with Senior and Corporate leadership. Successful leaders at Hyatt are expected to lead by example, embodying the organization's values and purpose. The company fosters an innovative environment that encourages personal and professional development, aiming for impactful outcomes for all stakeholders. This position is ideal for individuals who thrive in a caring, award-winning environment and are eager to contribute to the hotel's success.

Responsibilities

• Oversee the Sales, Marketing, and Event operations of the hotel.
• Manage the Sales, Marketing, and Events Budget/P&L and revenue forecasting.
• Develop and write business plans and lead ownership meetings.
• Implement short-term and long-term strategies in sales, catering, and marketing channels.
• Lead and manage sales and event managers, trainees, interns, and administrative staff.
• Recruit and hire sales and event services staff.
• Train and coach managers in their selling and servicing processes.
• Monitor the group and transient contractual agreement process, including quoting rates and sending referrals.
• Manage retention, reactivation, and acquisition accounts.

Requirements

• Relevant Sales and Event Services experience.
• Demonstrated ability to effectively interact with diverse socioeconomic, cultural, disability, and ethnic backgrounds.
• Professional presentation skills.
• Ability to build trust and engagement through genuine relationships.
• Innovative thinking to challenge business processes and drive results.
• Creative and strategic in developing marketing and advertising campaigns.
• Proficient in managing various social media platforms.
• Clear and concise written and verbal communication skills.
• Excellent organizational and time management skills.
• Proficient with computers, Microsoft Word, Excel, and the internet.
• Comfortable with sales and revenue systems/programs.

Nice-to-haves

• Flexible to work some nights and weekends based on business and staffing needs.