Director of Sales & Marketing - Franchised

$77,328 - $135,000/Yr

Marriott International - Anaheim, CA

Full-time - Manager

Anaheim, CA

Accommodation

About the position

The Director of Sales & Marketing for the Sheraton Park Hotel at the Anaheim Resort is responsible for the comprehensive planning and management of the hotel's sales and marketing strategies. This role is pivotal in achieving optimal occupancy growth by nurturing existing accounts and generating new business opportunities, all aimed at maximizing total revenue and meeting or exceeding the hotel's profit objectives. The Director will oversee the daily operations of the hotel sales division, which includes direct sales efforts, follow-up, and proper sales administration and training. This position requires a strategic approach to recommend sales forecasts, marketing plans, advertising strategies, and annual budgets for the hotel, ensuring alignment with approved plans and financial constraints. In this role, the Director is expected to work autonomously, managing multiple tasks simultaneously while maintaining a high level of organization and presentation skills. The position demands a strong analytical mindset and the ability to interact effectively with a diverse range of individuals, including hotel guests, corporate clients, and managerial personnel. The Director will also be responsible for training hotel staff to recognize and capitalize on sales opportunities, thereby increasing occupancy and revenue. Additionally, the role involves maintaining a strong presence in the local community and industry organizations, ensuring the hotel remains competitive and visible in the market.

Responsibilities

• Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand contract content and negotiate terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Adhere to Aimbridge Hospitality's established regulations, company standards, sales standards, and metrics.
• Comply with individual and team goals and budgeted metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities.
• Manage Human Resources in the division to attract, retain, and motivate employees; conduct performance reviews and resolve issues.
• Supervise the Catering & Event Management Team to meet or exceed budgets.
• Develop a full working knowledge of hotel operations and policies.
• Maintain strong visibility in local community and industry organizations.
• Attend and conduct meetings and training sessions as required by management.
• Maintain professional relationships and promote open communication with marketing partners and internal departments.
• Travel on a weekly basis as required.
• Act on behalf of the General Manager in their absence and perform other duties as requested.

Requirements

• At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
• Must have a valid driver's license in the applicable state.
• Highly developed verbal and written communication skills to negotiate, convince, sell, and influence others.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Proficient in general computer knowledge, especially Microsoft Office products.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Demonstrated ability to interact and manage people of diverse backgrounds while solving complex problems.
• Advanced knowledge of principles and practices within the sales/marketing/hospitality profession.
• Ability to work well in stressful, high-pressure situations and maintain composure under pressure.
• Ability to work with and understand financial information and data.