Harmony Senior Services - Virginia Beach, VA
posted 5 months ago
The Sales and Marketing Director at Harmony at Independence will play a pivotal role in overseeing the internal and external marketing efforts of the community, with the primary goal of meeting or exceeding the budgeted census. This position requires a dynamic individual who can effectively manage various aspects of marketing and sales processes while ensuring that the community is always ready to make a great first impression on potential residents and their families. The Director will be responsible for developing and implementing a comprehensive marketing plan in collaboration with the marketing team, ensuring compliance with corporate standards, and completing all necessary marketing reports in a timely manner. In addition to market planning, the Director will manage all inquiries personally when present in the building, providing essential training to staff on inquiry handling and customer service. This includes ensuring that all staff are well-prepared to create positive first impressions and handle inquiries effectively. The Director will also utilize a lead tracking system to document all contacts with prospects, ensuring timely responses to inquiries and generating reports related to marketing activities. The role also involves developing referral relationships and conducting external marketing calls, hosting community events, and building relationships with local networking groups. The Director will serve as an educational spokesperson on aging and health issues, promoting the community and its services to potential residents and their families. Additionally, the Director will oversee the move-in and move-out processes, ensuring that all necessary paperwork is completed and that new residents are welcomed appropriately. Media relations will also be a key component of this role, as the Director will work to develop positive relationships with local media to promote the community effectively.