Director of Sales & Marketing

Legacy Senior Living - Cleveland, TN

Full-time - Senior

Cleveland, TN

Nursing and Residential Care Facilities

About the position

The Director of Sales & Marketing at Legacy Senior Living is a strategic leadership role responsible for overseeing and directing all sales and marketing efforts within the organization. This position focuses on managing sales teams, achieving census targets, conducting market analysis, and ensuring effective community relations. The Director will play a crucial role in training and developing sales personnel while also being actively involved in the hiring process and performance management.

Responsibilities

• Develop Sales Teams at the Community Level and work with these teams to achieve census targets
• Build strong relationships with Executive Directors
• Assist in the hiring and performance management of community sales people
• Train and coach community teams in meeting the standards for inside and outside sales
• Provide training in sales and marketing classroom/field training and coaching to all key personnel
• Take a hands-on approach to community site visits with modeling of tours, sales calls, inquiries and follow up
• Communicate clear expectations for sales performance
• Research and complete market analysis for each community and develop a functional, measurable plan to impact occupancy
• Assist in developing a sales strategy based on an understanding of the market
• Assist operations in the annual budget process

Requirements

• Positive track record of success in senior living sales and marketing
• Bachelor's or post graduate degree preferred in Marketing, Business, Communications or related field
• Minimum five (5) years sales and marketing experience within a long term care community
• Minimum two (2) years multi-site or regional management experience within the senior living industry
• The ability to travel up to 80% of the time
• Proven ability to conduct a strategic market analysis at the community and regional level
• Demonstrated ability to train, coach and mentor Sales Professionals
• Dynamic, energetic personality with the ability to motivate others
• Strong communications, planning and organizational skills
• Excellent ability to manage multiple tasks and prioritize activities
• Valid driver's license

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance