La Posada Hotel - Laredo, TX
posted 5 months ago
La Posada Hotel is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. The Director of Sales & Marketing is primarily responsible for leading and driving top line revenue strategy for segments including group, business transient/Negotiated, and Banquet and Catering. This role requires staying ahead of market trends, monitoring market share movement, and conducting ongoing competitive hotel analysis. The individual will direct the property Sales teams (Rooms & Catering) to ensure that budgeted revenues are met or exceeded against established goals and budgets. Additionally, the Director will develop and implement a marketing communications plan with our third-party organization designed to achieve the desired positioning for the hotel, while also managing the sales and marketing budget that supports revenue attainment. The responsibilities include leading and driving top line revenue for all revenue streams in the hotel, assessing and reacting to market trends, and acting as the hotel's voice of the customer. The Director will need to be fluent in reading and using Smith Travel Research data, financial P&L, and traditional hotel reporting. They will conduct comprehensive competitive set reviews, SWOT analysis, and monitor new supply. The role also involves developing and implementing sales and marketing strategies to increase revenue and occupancy rates, managing and leading the sales and marketing team, and developing and maintaining relationships with key clients and partners. Furthermore, the Director will conduct market research and analysis to identify trends and opportunities, develop and manage the sales and marketing budget, and collaborate with other departments to ensure a seamless guest experience.