Director of Sales & Marketing

$100,000 - $100,000/Yr

Stonebridge Companies - Salem, NH

Full-time - Mid Level

Salem, NH

Construction of Buildings

About the position

The Director of Sales & Marketing is responsible for soliciting group business for the hotel, aiming to maximize profits through innovative selling techniques and strategic selection processes. This role requires a cohesive collaboration with the Sales Department to effectively book group business by responding promptly to leads from various online platforms, engaging in cold calling, and visiting local businesses in the downtown metropolitan area. The Director will manage workflow through the Sales Pro system, ensuring that data is accurately filed according to company and brand standards. Participation in promotional events, trade shows, and community activities is also a key responsibility, as is maintaining a high level of attention to detail and efficiency in all job functions. The Director will assist in setting sales strategies to achieve overall property goals related to both rate and occupancy. A thorough understanding of the hotel's operations, including room types, meeting capacities, and services, is essential. The role involves reviewing monthly STAR reports and creating action plans as necessary, as well as communicating with Revenue Management and the General Manager to ensure appropriate pricing and adjust selling strategies as needed. The ideal candidate will be innovative, personable, and comfortable interacting with clients and stakeholders, with a strong ability to exceed revenue goals by offering exciting alternatives to the current market. Regular attendance and adherence to personal grooming standards are expected, along with the performance of any other duties as requested by a supervisor.

Responsibilities

• Solicit group business to maximize profits through creative selling and selection processes.
• Work cohesively with the Sales Department to book group business by responding to leads promptly.
• Manage workflow through the Sales Pro system, ensuring proper data filing according to standards.
• Participate in promotional events, trade shows, and community activities as assigned.
• Organize, prioritize, and follow up on tasks with a sense of urgency.
• Assist in setting sales strategies to achieve property goals for rate and occupancy.
• Understand hotel operations, including room types and meeting capacities.
• Review monthly STAR reports and create action plans as needed.
• Communicate with Revenue Management and GM to ensure appropriate pricing and adjust strategies accordingly.
• Maintain regular attendance and high standards of personal appearance.

Requirements

• High school diploma or GED; college-level sales/marketing classes or Business Degree preferred.
• 4 to 6 years of hands-on sales experience in a full-service environment or equivalent education and experience.
• Ability to read, analyze, and interpret financial reports and legal documents.
• Proficient use of Sales Pro and strong working knowledge of MS Word, especially Excel.
• Ability to effectively present information in one-on-one and small group situations.

Nice-to-haves

• Experience with automated accounting systems is preferred.

Benefits

• Sign On Bonus
• Competitive salary range of $90,000 - $100,000
• Opportunities for professional development and training.