Director of Sales & Marketing

Park Hotels & Resorts - Orange, CA

Full-time - Manager

Orange, CA

Accommodation

About the position

The Director of Sales and Marketing at SPIRE Hospitality is a pivotal role focused on driving revenue growth and ensuring the success of the hotel's sales and marketing initiatives. This position requires a dynamic and results-driven individual who is passionate about sales and marketing within the hospitality industry. The Director will lead the sales and marketing team, develop strategic plans, and foster relationships with clients to enhance guest experiences and cultivate repeat business.

Responsibilities

• Develop and implement strategic sales and marketing plans to achieve hotel revenue targets.
• Lead and manage the sales and marketing team, providing guidance and support to maximize their performance and productivity.
• Oversee the operation, services, and activities of the Sales & Catering Department.
• Identify new market opportunities and develop innovative strategies to capture and expand market share.
• Build and maintain strong relationships with corporate clients, travel agencies, and other key stakeholders to generate business leads and promote the hotel's services.
• Conduct market research and analysis to identify trends, competitive landscape, and customer preferences, and use the findings to inform marketing and sales strategies.
• Collaborate with the revenue management team to optimize pricing strategies and maximize revenue potential.
• Oversee the development and execution of marketing campaigns, including digital advertising, social media, email marketing, and other promotional activities.
• Monitor and analyze sales and marketing metrics to assess performance and identify areas for improvement.
• Stay updated on industry trends and best practices, and implement innovative sales and marketing techniques to stay ahead of the competition.
• Ensure compliance with all legal and regulatory requirements related to sales and marketing activities.
• Participate actively in annual budget planning, goal setting, and implementation alongside the General Manager.
• Lead ongoing research in the travel industry to identify market trends and insights for developing innovative marketing strategies or annual Marketing Plans.
• Conduct interviews, make hiring decisions, and train team members in Sales & Catering procedures and techniques.
• Foster strong, collaborative relationships within the Sales & Catering team and across other hotel departments.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• Proven track record in sales and marketing leadership roles within the hotel industry.
• Strong business acumen and understanding of market dynamics.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with key stakeholders.
• An analytical mindset with the ability to interpret data and make informed decisions.
• Proficiency in using sales and marketing software and tools.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Results-oriented mindset with a focus on achieving revenue targets.
• Confident utilizing MS Outlook, Word, and Excel.
• Valid Driver's License.

Nice-to-haves

• Previous experience with OnQ is a plus.

Benefits

• Early pay or earned wage access
• Medical, dental, and vision insurance
• Pet discount program
• Identity theft protection
• Pre-paid legal support
• Flexible spending accounts
• Matched 401K
• Life insurance
• Critical accident or illness insurance
• Short- and long-term disability
• Paid time off
• Wellness programs
• Hotel discounts