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The Director of Sales at Viva Benefits will lead the transition from a CEO-led, relationship-driven sales approach to a CRM-based, high-volume marketing and sales strategy. This role involves developing scalable strategies to drive new sales while managing a lead base of approximately 400 contacts. The ideal candidate will be self-motivated, capable of engaging with numerous new contacts daily, and skilled in building relationships quickly. The position requires disciplined follow-up and ownership of the sales process, with a focus on leveraging technical solutions for outreach and automation.