Director of Sales

$85,000 - $85,000/Yr

Wallkill Golf Club - Middletown, NY

Full-time - Manager

Middletown, NY

Amusement, Gambling, and Recreation Industries

About the position

The Director of Sales is a key member of the management team at Wallkill Golf Club, responsible for maximizing catering and event revenues. This role involves creating and implementing promotional and sales plans for the club's facilities, which cater to a variety of events including weddings, banquets, business meetings, social events, golf outings, and member-related activities. The Director of Sales will work closely with the General Manager to ensure that the club meets its sales and profit goals for catering and events. This position requires a proactive approach to sales, with a focus on building relationships and enhancing the club's presence in the local community. In this role, the Director of Sales will develop and implement marketing plans and budgets for catering sales, as well as programs and activities designed to increase and retain events at the club. This includes conducting telephone sales campaigns, direct marketing efforts, and hosting networking and open house events. The Director will utilize salesforce.com to maintain an events prospect database, track communications, and record sales activities. Additionally, the Director will respond to inquiries from prospective clients, conduct tours of the facilities, and oversee the preparation of contracts for events. The Director of Sales will also play a crucial role in planning and coordinating catered events, ensuring that all details are meticulously managed. This includes determining specifications for goods to order, scheduling personnel, and communicating menu information to production staff. The Director will regularly evaluate services to identify opportunities for improvement and will attend important events to foster relationships that can generate referrals and additional business opportunities for the club. Overall, this position is vital for driving the club's catering and event sales and ensuring a high-quality experience for all clients.

Responsibilities

• Achieve sales/profit goals of the Club's catering/events operation.
• Help develop catering sales budgets and marketing plans.
• Develop and implement programs and activities that increase and retain events in the Club.
• Utilize salesforce.com daily to build and maintain an events prospect database.
• Respond to prospect inquiries, conduct tours and meetings for prospective events, and sell events.
• Oversee the development/preparation of contracts for all events.
• Help prospects plan special events including menus, entertainment, theme, decorations and other aspects.
• Recommend refinements for catered events to include floral arrangements, table settings and room appointments.
• Work with the Club's General Manager to determine selling prices and menus for catered events.
• Schedule all banquet event functions, prices and prepares event proposals, collects signed contracts and deposits.
• Transmit the necessary information about all events to the appropriate support staff.
• Ensure smooth execution of events by inspecting finished arrangements and collaborating with appropriate department heads.
• Plan and coordinate details of catered events to include determining specifications and quantities of goods to order.
• Ensure that arrangements are made to set up rooms, provide service and clean areas after events.
• Develop, implement and monitor standards of service and coordinate catering activities to ensure high quality of production and service.
• Regularly evaluate services and determine means by which to upgrade quality of catered events.
• Attend important events to foster relationships that are important to generate event referrals and other club business opportunities.
• Participate in outside activities that enhance the presence of the property in the local community.
• Work with the Club's GM and Troon regional team to create sales materials/collaterals.
• Participate in Troon monthly sales calls and/or meetings and the annual Troon sales meeting.
• Perform other related duties as assigned by the Club's General Manager.

Requirements

• 3-5 years of rigorous sales experience in catering sales, preferably in a club setting.
• Proven track record of selling weddings and banquets.
• Superior sales skills in prospecting, communication, and closing.
• Excellent written and oral communication skills.
• Highly organized, efficient, and detail-oriented.
• Excellent interpersonal/relationship skills.
• Comfortable using CRM/sales automation systems (i.e., salesforce.com).
• Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Knowledge of local markets is preferred.
• A four-year college degree preferred, but not required.

Benefits

• Compensation of $85,000 per year