Director of Sales

$75,000 - $145,600/Yr

Stonebridge Companies - Golden, CO

Full-time - Mid Level

Golden, CO

Construction of Buildings

About the position

The Director of Sales is a pivotal role within the hotel, responsible for soliciting group business to maximize profits through innovative selling techniques and strategic selection processes. This position requires a proactive approach to engage with potential clients and local businesses, ensuring that the hotel remains competitive in the market. The Director will work closely with the Sales Department to respond promptly to leads generated through various online platforms, cold calling, and in-person visits to businesses in the downtown metropolitan area. The role also involves managing workflow through the Sales Pro system, ensuring that all data is accurately filed and compliant with company and brand standards. In addition to direct sales activities, the Director of Sales will participate in promotional events, trade shows, and community engagements as assigned. A high level of attention to detail and efficiency is essential, as the Director will need to organize, prioritize, and follow up on leads with a sense of urgency. The position also requires the development of sales strategies that align with the overall property goals for both rate and occupancy. Understanding the hotel's operations, including room types, meeting capacities, and available services, is crucial for effectively communicating the hotel's offerings to potential clients. The Director will regularly review monthly STAR reports and create action plans to address any areas of concern. Collaboration with the Revenue Management team and the General Manager is necessary to ensure that pricing strategies are appropriate and to adjust selling tactics as needed. The ideal candidate will possess a strong ability to exceed revenue goals by presenting exciting alternatives to the current market offerings. This role demands an innovative and personable individual who thrives in social interactions and maintains a professional appearance and demeanor at all times. The Director of Sales will also be expected to perform any additional duties as requested by their supervisor, with reasonable accommodations made for individuals with disabilities.

Responsibilities

• Solicit group business to maximize hotel profits through creative selling techniques.
• Respond promptly to leads via online networks, cold calling, and local business visits.
• Manage workflow through the Sales Pro system, ensuring data is filed according to standards.
• Participate in promotional events, trade shows, and community engagements as assigned.
• Organize, prioritize, and follow up on leads with urgency and attention to detail.
• Assist in setting sales strategies to achieve property goals for rate and occupancy.
• Understand hotel operations, including room types and meeting capacities.
• Review monthly STAR reports and create action plans as needed.
• Communicate with Revenue Management and GM to ensure appropriate pricing strategies.
• Exceed revenue goals by offering innovative alternatives to the market.

Requirements

• High school diploma or GED; college-level sales/marketing classes or Business Degree preferred.
• 4 to 6 years of hands-on sales experience in a full-service environment or equivalent education and experience.
• Ability to read, analyze, and interpret financial reports and legal documents.
• Proficient use of Sales Pro and strong working knowledge of MS Word, especially Excel.
• Experience with automated accounting systems is preferred.

Nice-to-haves

• Experience in the hospitality industry is a plus.
• Strong networking skills and community involvement.
• Ability to develop and implement effective sales strategies.

Benefits

• Competitive salary range of $70-$75K.
• Opportunities for career advancement within the company.
• Ongoing training and professional development programs.