Loews - Coronado, CA
posted 5 months ago
The Director of Sales at Loews Coronado Bay Resort is a pivotal role that requires a progressive sales executive with a strong leadership background. This position is responsible for strategically marketing the property, building an exceptional sales team, and developing and implementing ongoing strategic initiatives that will positively impact hotel revenues and profits. The Director of Sales will oversee all aspects of selling, administration, planning, and communications related to the sales department. This includes the development of initiatives, promotions, packages, and campaigns designed to ensure successful consumer response and positively impact market yield and RevPAR (Revenue Per Available Room). In this role, the Director will maintain accurate forecasting for all group segments while identifying value periods. Establishing programs and directing sales efforts to achieve group goals while building ongoing relationships with customers is essential. The Director will monitor sales production and adjust sales activities, account coverage, and sales priorities as necessary to achieve planned goals. Additionally, the position requires establishing account qualification criteria and utilizing market research and resources to identify priority markets and accounts, ensuring that sales managers are assigned to cover all major markets effectively. The Director of Sales will also develop active communications and maintain a close rapport with the Convention & Visitors Bureau, National Sales Offices, Planners Associations, and other sources of sales information and support. A critical component of this role is the recruitment, selection, training, and motivation of the sales department to realize their potential and develop individuals for advancement. This includes ensuring that all sales personnel understand their position descriptions, goals, and performance standards, conducting formal semi-annual evaluations, and providing ongoing coaching and counseling.