Director of Sales

Aimbridge Hospitality - Fort Worth, TX

Full-time - Mid Level

Fort Worth, TX

1,001-5,000 employees

Accommodation

About the position

The Director of Sales at Aimbridge Hospitality is responsible for overseeing the sales and marketing operations of the Courtyard by Marriott Alliance/Fort Worth. This role focuses on achieving optimal occupancy and average daily rate (ADR) growth to maximize total revenue while meeting or exceeding hotel profit objectives. The position requires a seasoned hotel sales manager to lead the sales department, manage staff, and develop strategic marketing plans to enhance revenue opportunities.

Responsibilities

• Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
• Develop, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans for the hotel.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand and negotiate contract terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Comply with individual and team goals and budgeted metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities.
• Maintain strong visibility in the local community and industry organizations.
• Attend and conduct meetings and training sessions as required by management.
• Act on behalf of the General Manager in their absence.

Requirements

• At least 2 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience.
• Must have a valid driver's license in the applicable state.
• Highly developed verbal and written communication skills for negotiation and influence.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision in sales deployment.
• Proficient in Microsoft Office products and general computer knowledge.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Ability to interact and manage people from diverse backgrounds and solve complex problems.
• Advanced knowledge of sales/marketing/hospitality principles and practices.
• Ability to work well under pressure and maintain composure.

Nice-to-haves

• Experience in hotel management or operations.
• Familiarity with digital marketing strategies.
• Knowledge of local market trends and competition.

Benefits

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Insurance
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan
• Daily Pay option available