Director of Social Media & Digital Marketing/GUESS Jeans

$66,560 - $66,560/Yr

Guess - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

1,001-5,000 employees

Apparel Manufacturing

About the position

The Director of Social Media & Digital Marketing for GUESS Jeans is responsible for leading the digital marketing strategy across all social media channels. This role requires a blend of creativity, data-driven insights, and strategic leadership to enhance the brand's online presence and drive engagement. The Director will oversee social media campaigns, digital advertising, content creation, SEO/SEM strategies, and data analytics to ensure alignment with the company's goals.

Responsibilities

• Develop and implement a comprehensive social media strategy across multiple platforms.
• Define social media goals, KPIs, and performance metrics.
• Create and maintain a content calendar for consistent messaging and engagement.
• Monitor and manage daily social media activities and community management.
• Lead the overall digital marketing strategy, including email marketing, SEO/SEM, and influencer marketing.
• Collaborate with cross-functional teams to develop digital marketing initiatives.
• Oversee execution of digital ad campaigns across various platforms.
• Supervise the creation of engaging content, ensuring alignment with brand voice.
• Coordinate with creative teams for high-quality visuals and written content.
• Use analytics tools to track and report on digital marketing campaign performance.
• Continuously optimize campaigns based on performance metrics.
• Provide monthly reports on digital marketing activities to senior leadership.
• Lead, mentor, and develop a team of social media managers and digital marketers.
• Manage the digital marketing budget effectively and allocate resources accordingly.
• Stay current with digital marketing trends and identify opportunities for innovation.

Requirements

• Bachelor's Degree
• 8+ years of experience in digital marketing and social media management.

Nice-to-haves

• Experience with influencer marketing
• Proficiency in Google Analytics and social media insights
• Strong leadership and team management skills

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401k
• Tuition reimbursement
• Paid time off (PTO)
• On-site gym
• Employee discounts