Director of Social Media

$90,000 - $110,000/Yr

321 The Agency - Orlando, FL

Full-time - Senior

Orlando, FL

About the position

As the Director of Social Media at 321, you will oversee the strategy, execution, and performance of social media initiatives for both the agency and its clients. This role involves leading a team of social media managers and collaborating with various departments to create innovative, data-driven social media strategies that enhance brand visibility and community engagement. You will report directly to senior leadership and play a crucial role in strategic decision-making, leveraging your expertise in content creation and social media analytics to drive success for clients and the agency.

Responsibilities

• Develop and lead social media strategies for clients across all major platforms, ensuring alignment with business objectives and measurable outcomes.
• Manage and mentor a team of social media managers, providing guidance and support for high performance and development.
• Serve as a key client-facing leader, presenting social media strategies and performance reports to senior client stakeholders.
• Collaborate with creative, content, analytics, and digital teams to develop cohesive, multi-channel marketing strategies.
• Identify emerging platforms and opportunities to keep the agency and its clients ahead of social media trends.
• Oversee the management of social media accounts, content creation, and community engagement for all clients.
• Build and optimize social media accounts, determining the right platform mix for each client's goals.
• Develop best practices for social account management to maintain a strong social presence.
• Lead the monitoring and reporting of social media performance using data-driven insights to optimize strategies.
• Produce monthly, weekly, and campaign-specific reports for clients, outlining performance and strategic recommendations.
• Oversee the creation and execution of social media content calendars aligned with brand voice and marketing goals.
• Collaborate with creative teams to produce high-quality visuals and copy that resonate with target audiences.
• Guide the implementation of organic and paid social campaigns to meet engagement and conversion objectives.
• Stay updated on social media trends and provide insights to clients and internal teams.
• Collaborate with department heads to ensure seamless execution of social media initiatives.
• Foster a culture of continuous improvement within the social media team, encouraging learning and innovation.

Requirements

• Bachelor's degree in Marketing, Public Relations, English Literature, Creative Writing, or a relevant field.
• 7+ years of agency or client-based social media management experience.
• Exceptional interpersonal, written, and oral communication skills.
• Experience managing a team and a strong interest in cross-departmental collaboration.
• Professional, personable, self-motivated, and flexible.
• High energy and creative with a sense of humor.
• Combination of analytical and creative skills.
• Ability to work independently and under pressure on multiple projects.
• Organized, detail-oriented, and comfortable with change.
• Capable of managing multiple priorities in a fast-paced environment.
• Expertise in all major social media platforms and social media technology.

Nice-to-haves

• Experience with video production and editing tools (e.g., Adobe Premiere, Final Cut Pro).
• Knowledge of SEO and its impact on social media strategies.
• Working or direct experience with paid social media campaigns.

Benefits

• Dental insurance
• Flexible schedule
• Paid time off
• Vision insurance
• Competitive salary and opportunity for performance-based bonuses
• Health, dental, and vision insurance
• 401K after one year of employment
• 2 Weeks (80 Hrs) Paid Time off (additional 40Hrs at 3 years)
• 3 Sick/Mental Health Days
• 8 Hours Volunteer Time
• Additional PTO at holiday and management discretion
• Opportunities for professional development and training
• A collaborative and innovative work environment.