Director of Software Engineering Experimentation and Audience Platforms

$270,800 - $406,200/Yr

Sony Interactive Entertainment - San Mateo, CA

Full-time - Senior

San Mateo, CA

Motion Picture and Sound Recording Industries

About the position

The Director of Software Engineering - Experimentation and Audience Platforms at PlayStation is a pivotal leadership role responsible for driving innovation and scalability in the Experimentation and Audience Platforms, including the Customer Data Platform (CDP). This position focuses on redefining customer engagement through a robust experimentation culture, enabling data-driven decisions, and optimizing personalized customer experiences across the organization. The role involves leading a team of engineers to develop and scale platforms that support continuous experimentation and real-time marketing strategies.

Responsibilities

• Define the long-term vision and strategy for the Experimentation and Audience Platforms, ensuring alignment with SIE's broader business goals.
• Build a scalable, innovative platform that supports continuous experimentation, customer insights, and marketing campaigns.
• Lead a team of software engineers, architects, and UX engineers, fostering a culture of collaboration and innovation.
• Oversee the architecture, design, and development of the Experimentation Platform, enabling rapid testing and iteration.
• Lead engineering efforts for the Audience Platform, integrating CDP capabilities for personalized marketing solutions.
• Champion a data-driven culture of experimentation, encouraging teams to optimize customer experiences.
• Collaborate with senior leadership and product teams to drive experimentation and customer engagement strategies.
• Mentor and develop a high-performing engineering team, promoting technical excellence and professional growth.

Requirements

• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
• 12-15+ years of experience in software engineering, with 5-7 years in leadership roles.
• Extensive hands-on experience in building and operating web services and data systems.
• Expertise in scalable infrastructure technologies such as Kafka, Kubernetes, Databricks, and Flink.
• Strong foundation in backend service development, including RESTful services.
• Proven experience in making buy vs. build decisions for software solutions.
• In-depth knowledge of system design, data engineering, and data flow architecture.
• Solid understanding of CI/CD processes for efficient software delivery.
• Deep experience with experimentation platforms, including A/B testing frameworks and statistical frameworks.
• Proven expertise in building and scaling Customer Data Platforms (CDPs).
• Familiarity with data privacy regulations (GDPR, CCPA).
• Excellent communication skills for conveying technical concepts to non-technical stakeholders.

Nice-to-haves

• Experience with machine learning models in customer engagement strategies.
• Familiarity with marketing technologies and customer engagement tools.

Benefits

• Competitive salary range of $270,800 - $406,200 per year.
• Inclusive work environment that embraces diversity.
• Opportunities for professional growth and development.