Director of Solutions Marketing - Public Sector
Quantifind - Washington, DC
posted 2 days ago
About the position
In this role, you will take ownership of marketing strategy and execution for Quantifind's solutions in the federal government. Key responsibilities include developing and leading go-to-market strategies for solutions targeting federal government challenges, ensuring alignment with product, sales, and customer needs. You will craft in-depth product messaging and market positioning that resonates with government agencies managing global supply chains. Additionally, you will work closely with industry analysts to position Quantifind's solutions favorably in the market, particularly in countering threat finance and supply chain risk. You will manage the creation of all marketing assets, including sales collateral, case studies, white papers, and thought leadership content to support customer engagement and sales enablement. Furthermore, you will lead the execution of targeted marketing campaigns designed to drive demand, generate leads, and increase revenue in these critical sectors. Finally, you will measure the effectiveness of marketing initiatives and adjust strategies to ensure optimal performance and impact in highly regulated and complex markets.
Responsibilities
- Develop and lead go-to-market strategies for solutions targeting federal government challenges.
- Craft in-depth product messaging and market positioning that resonates with government agencies managing global supply chains.
- Work closely with industry analysts to position Quantifind's solutions favorably in the market.
- Manage the creation of all marketing assets, including sales collateral, case studies, white papers, and thought leadership content.
- Lead the execution of targeted marketing campaigns designed to drive demand, generate leads, and increase revenue.
- Measure the effectiveness of marketing initiatives and adjust strategies to ensure optimal performance.
Requirements
- 7+ years of experience in solutions marketing, product marketing, or related fields, with a focus on the public sector.
- Experience being an active thought leader with this audience and a spokesperson for the solutions.
- Excellent communication and content creation skills, including experience developing sales collateral, case studies, and thought leadership material for complex markets.
- Experience with customers focused on vendor due diligence and supply chain management.
- An understanding of data providers and software integrators and how they interact with federal government customers.
- Proven ability to develop and execute go-to-market strategies, with a strong understanding of government procurement and decision-making processes.
- Experience creating solution messaging and positioning that speaks to key stakeholders, including intelligence agencies, defense contractors, and supply chain managers.
- Track record of success in managing targeted marketing campaigns that drive lead generation and revenue growth in government organizations.
- Collaborative mindset with experience working cross-functionally with product management, sales, and digital marketing teams to ensure alignment.
- Data-driven and results-oriented, with strong analytical skills to measure and optimize marketing efforts.
Benefits
- Competitive salary
- Company Equity
- Exceptional benefits package
- Flexible Vacation & Paid Time Off
- Employer-matched 401(k) plan
- A fun environment where work-life balance is valued
