The Csi Companies Inc. Of Florida - Nashville, TN
posted 3 months ago
The Strategic Marketing Director is a senior-level position focused on B2B marketing within the healthcare and Group Purchasing Organization (GPO) sectors. This role is pivotal in translating business insights into effective marketing strategies that drive growth and enhance brand identity. The ideal candidate will possess a deep understanding of the healthcare landscape and GPO dynamics, enabling them to create impactful promotions and collateral aimed at both existing and prospective members. The Strategic Marketing Director will work closely with various internal teams to ensure that HealthTrust Performance Group's commitment to its membership is fulfilled through innovative marketing initiatives. In this role, the Strategic Marketing Director will lead branding initiatives, overseeing key messaging and positioning to strengthen the brand's presence in the market. They will be responsible for developing and executing annual and three-year strategic marketing plans that align with the organization's business objectives. A significant focus will be on membership growth, where the director will devise strategies to increase GPO membership and enhance the overall value proposition offered to members. The position also entails collaboration with the Sales team to generate and nurture leads, promoting the entire portfolio of offerings to optimize performance and savings. The director will build strong relationships with internal experts to support strategic marketing efforts, lead market research for product launches, and develop promotional materials. Additionally, they will manage trade show strategies and contribute to deeper penetration into strategic accounts, ensuring that the organization remains competitive and responsive to market needs. Effective communication is crucial in this role, as the Strategic Marketing Director will work with the PR team to execute public relations strategies, develop press releases, and manage media inquiries. They will also participate in leadership meetings, contributing to business planning and identifying new opportunities for growth based on thorough market analysis.