State of South Carolina
posted about 1 month ago
The Director of Video Production and Creative Content at Winthrop University plays a pivotal role in enhancing the visibility and engagement of the university's athletic programs through high-quality audio and video content. This position is responsible for creating and streaming content for selected athletic events and activities on the ESPN+ platform, as well as developing engaging content for the division's social media platforms. The director will work closely with the Assistant Athletic Director for Communications to plan and implement internet video streaming throughout the academic year, ensuring that all broadcasts meet ESPN's stringent requirements. In addition to technical responsibilities, the director will coordinate with various stakeholders, including ESPN, the Big South Conference, and the Winthrop Athletic Communications offices, to schedule programming and provide timely updates. A key aspect of this role involves recruiting, training, and scheduling personnel to assist with the setup and operation of equipment for ESPN+ broadcasts. This includes on-air talent and individuals responsible for operating cameras, replay systems, and graphics. The director will also collaborate with the Department of Mass Communication to recruit students for the broadcast team and will be responsible for educating and mentoring student employees and interns to enhance their production skills. Building strong relationships with athletes, coaches, and staff is essential for generating interviews, social content, and features that highlight the university's athletic programs. The director will meet regularly with colleagues to discuss special events and content options, aiming to enhance video, website, and social media content. Additionally, the director will be responsible for archiving and organizing all materials related to the division's broadcasts and digital content, ensuring that all assets are easily accessible for future use.