Director of Web and SEO

About the position

The Director of Web and SEO at Marian University is responsible for leading the strategic direction, development, and optimization of the university's digital presence. This role involves overseeing website management, search engine optimization (SEO), and user experience (UX) to ensure alignment with brand objectives and to drive engagement, lead generation, and conversions. The Director will collaborate with cross-functional teams to create a seamless online experience and represent the university's mission and values effectively.

Responsibilities

• Lead the strategy, design, and development of the organization's website.
• Oversee all website content, ensuring it is up-to-date, accessible, and optimized.
• Collaborate with design and content teams to enhance website functionality and user experience.
• Develop and implement comprehensive SEO strategies to improve organic search rankings.
• Conduct regular SEO audits, keyword research, and performance analyses.
• Track, analyze, and report on website and SEO performance using digital marketing tools.
• Partner with marketing, content, and social media teams to align digital strategies.
• Manage and prioritize website project requests from internal constituents.
• Recruit and manage website interns, providing direction and coaching.
• Lead large-scale digital projects from concept to execution.

Requirements

• Bachelor's degree in marketing, communications, information technology, or a related field (Master's degree preferred).
• 8+ years of experience in website management and SEO strategy.
• Strong knowledge of web development platforms (e.g., WordPress, Drupal), HTML/CSS, and SEO tools.
• Experience with UX/UI design, A/B testing, and conversion rate optimization.
• Exceptional project management and leadership skills.
• Ability to analyze and interpret complex data to make strategic recommendations.
• Strong understanding of website accessibility, privacy, and security regulations.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience working within higher education or nonprofit sectors.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Knowledge of emerging trends in digital marketing, AI in SEO, and content personalization.

Benefits

• Competitive salary range of $107K - $136K per year.
• Opportunities for professional development and growth.
• Collaborative work environment with diverse teams.