Director, Omnichannel Marketing

Moderna Therapeutics • Princeton, NJ

395d • Remote

About The Position

As the Director of Omnichannel Strategy at Moderna, you will be responsible for shaping the company's approach to customer engagement through the development and execution of a comprehensive omnichannel marketing strategy. This role involves leading the integration of various channels to create seamless, data-driven experiences for healthcare professionals and key opinion leaders, ultimately enhancing customer loyalty and market performance.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field is required.
• Master's Degree (MBA or MPH) in Marketing, Business, Public Health, or a related field is highly preferred.
• 8-10+ years of marketing experience within the pharmaceutical, biotech, or healthcare industries, with a minimum of 3-5 years focused on omnichannel or digital marketing strategy.

Nice To Haves

• Proven expertise in developing and executing data-driven marketing strategies across multiple channels.
• Strong understanding of healthcare industry regulations and compliance requirements.
• Experience with advanced marketing technologies and tools, such as CRM and marketing automation.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Exceptional analytical skills with a track record of using data insights to inform marketing strategies.
• Effective communication and stakeholder management skills.

Responsibilities

• Lead the design, development, and execution of omnichannel marketing strategies to enhance customer engagement and drive awareness, access, and uptake of vaccines.
• Align channel strategy with broader marketing goals by identifying an optimal mix of digital, in-person, and traditional channels to effectively reach target audiences.
• Partner closely with cross-functional teams to integrate omnichannel approaches into marketing plans, ensuring a seamless and consistent experience across customer touchpoints.
• Oversee customer segmentation strategies, using data insights to tailor messaging and engagement methods based on specific audience needs.
• Implement personalization at scale by leveraging advanced tools and technologies to deliver targeted, relevant content.
• Drive data-informed decision-making, utilizing analytics to measure channel effectiveness and optimize content delivery.
• Collaborate with the analytics team to develop dashboards and reporting frameworks that monitor key KPIs.
• Champion the adoption of digital platforms and emerging technologies to maximize omnichannel effectiveness.
• Work alongside IT and digital teams to ensure integration and smooth functioning of technology systems supporting marketing activities.
• Serve as a central collaboration point across US Commercial teams, aligning omnichannel efforts with broader marketing, medical, and sales initiatives.
• Engage with Global Marketing counterparts to maintain brand consistency and share best practices.
• Build relationships with external partners to expand the reach and impact of Moderna's omnichannel marketing.
• Strengthen partnerships with regional and local health systems to support local vaccination initiatives.
• Ensure all omnichannel activities comply with regulatory standards and company policies.
• Develop guidelines and best practices that prioritize patient safety and data privacy.

Benefits

• Free parking
• Paid parental leave
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Work from home
• Vision insurance
• 401(k) matching
• Sabbatical

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree