Director, Oncology HCP Marketing

$211,400 - $248,700/Yr

Corcept Therapeutics - Redwood City, CA

Full-time - Senior

Redwood City, CA

Chemical Manufacturing

About the position

The HCP Marketing Director at Corcept Therapeutics will lead the marketing strategy and execution for a new product launch in ovarian cancer. This role requires a deep understanding of the oncology market and expertise in both personal and digital marketing. The director will collaborate with various cross-functional teams to ensure alignment with commercial objectives and will be responsible for market research to drive insights that shape marketing strategies.

Responsibilities

• Support the HCP marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launch.
• Support the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among target oncologists and oncology stakeholders.
• Support early brand development including brand identity, product positioning, value proposition, core claims, and messaging.
• Lead HCP content development across DSE and brand materials, ensuring alignment with all legal, regulatory and compliance guidelines.
• Collaborate closely with cross-functional stakeholders to ensure marketing initiatives align with commercial objectives and brand strategy.
• Define research objectives and develop stimuli in collaboration with the Commercial Data & Analytics team to gain insights into the oncology market.
• Build relationships with key oncology stakeholders to enhance engagement efforts.
• Develop and track key performance indicators (KPIs) for HCP engagement and market traction.
• Partner closely with Sales and Commercial Training teams to develop and implement tools and materials that support field sales initiatives.
• Coordinate with the Promotional Review Committee (PRC) to ensure timely review and approval of HCP promotional and educational materials.
• Develop executive presentations for key internal stakeholders, translating insights into strategic marketing recommendations.
• Oversee relationships with agency partners, support marketing strategy, and execute priority tactics.

Requirements

• Doctoral degree in Biotechnology, Public Health, or related field.
• 12+ years of experience in HCP marketing, digital marketing, or a related healthcare field, with at least 3 years in oncology.
• Strong knowledge of oncology market dynamics and educational needs.
• Strong product launch experience, preferably in oncology.
• Exceptional communication and leadership skills.
• Strong analytical skills with the ability to interpret data and turn insights into actionable marketing strategy.
• Ability to travel up to 25-30% of the time.

Nice-to-haves

• Advanced degree (MBA, MPH, PhD) is a plus.
• Experience managing and optimizing multi-channel marketing campaigns targeted to healthcare professionals.
• Experience in the biotechnology or pharmaceutical industry.

Benefits

• Competitive salary range of $211,400 - $248,700.
• Remote work flexibility.
• Opportunities for professional development and growth.