Director, Oncology Peer to Peer Marketing, Belamaf

GlaxoSmithKline - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

Chemical Manufacturing

About the position

The Director of Oncology Peer-to-Peer Marketing at GSK will lead the development and execution of the Peer-to-Peer marketing strategy for the Belamaf brand. This role is crucial in enhancing the brand's presence in the Multiple Myeloma market through strategic partnerships, speaker programs, and comprehensive marketing campaigns. The position requires strong leadership and a deep understanding of the oncology landscape, with a focus on building relationships with key thought leaders and ensuring compliance with GSK policies.

Responsibilities

• Develop and execute the Peer-to-Peer marketing strategy for the Belamaf brand.
• Build and manage speaker programs and other Peer-to-Peer opportunities.
• Collaborate with insights and analytics teams to understand the Multiple Myeloma market.
• Drive national and regional marketing campaign strategies and tactical processes.
• Identify and monitor key thought leaders and strategic accounts.
• Oversee the speaker's bureau strategy and development of peer-to-peer programs.
• Develop and implement integrated National commercial advisory board plans.
• Create congress plans, including booth panels and materials.
• Maintain relationships with key customers and industry influencers.
• Partner with overlapping brands to optimize outreach and programming efforts.

Requirements

• Bachelor's Degree in a relevant field.
• 5+ years of experience in Pharmaceutical/Biotech Marketing.
• Ability to travel up to 50% for domestic events.

Nice-to-haves

• Comprehensive understanding of advanced marketing concepts including market analysis and strategic planning.
• Proficiency in digital marketing platforms and CRM systems.
• Experience in Hematology/Oncology marketing.
• Strong verbal and written communication skills.
• Ability to work effectively across a matrix environment.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.