Director, Oncology Peer to Peer Marketing, Belamaf

GlaxoSmithKline - Waltham, MA

Full-time - Senior

Waltham, MA

Chemical Manufacturing

About the position

The Director of Oncology Peer-to-Peer Marketing at GSK will lead the development and execution of the Peer-to-Peer marketing strategy for the Belamaf brand. This role is crucial in enhancing the brand's presence in the oncology market, particularly in Multiple Myeloma, by building and executing speaker programs and other peer-to-peer opportunities. The position requires strong leadership and strategic thinking to drive marketing campaigns and ensure compliance with GSK policies while maintaining relationships with key thought leaders and strategic accounts.

Responsibilities

• Develop the Peer-to-Peer strategy for the Belamaf brand.
• Build and execute speaker programs and other Peer-to-Peer opportunities.
• Partner with insights and analytics team to understand the Multiple Myeloma market.
• Drive national and regional Peer-to-Peer marketing campaign strategy and tactical processes.
• Oversee speaker's bureau strategy and development of peer-to-peer programs.
• Develop and implement integrated National commercial advisory board plans.
• Create congress plans, including commercial booth panels and materials.
• Maintain relationships with key customers and industry influencers.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing.

Requirements

• Bachelor's Degree in a relevant field.
• 5+ years of experience in Pharmaceutical/Biotech Marketing.
• Ability to travel up to 50% for domestic congress and professional meetings.

Nice-to-haves

• Comprehensive understanding of advanced marketing concepts including market analysis and strategic planning.
• Proficiency in advanced digital marketing platforms and CRM systems.
• Experience in Hematology/Oncology marketing.
• Strong verbal and written communication skills.
• Ability to work effectively across a matrix environment.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.