Director, OTC Sales & Marketing

Sun Pharmaceuticals - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

About the position

The Director of OTC Sales & Marketing at Sun Pharmaceuticals, Inc. is responsible for supporting and collaborating with the Head of OTC Business and various cross-functional departments to develop and implement strategic plans for the Taro Private label and Ohm product lines. This role involves overseeing sales planning, market expansion, and performance analytics for the US OTC product portfolio, ensuring alignment with the company's strategic objectives.

Responsibilities

• Oversee pricing strategy for quoting competitive bids on Annual RFPs and adapt to industry challenges.
• Prepare annual budget for Taro and Ohm Labs OTC divisions; manage monthly forecasting for OTC.
• Develop and manage the marketing budget for OTC projects.
• Manage the development and implementation of promotional tools that support the strategic plans for the Taro and Private Label OTC products.
• Manage the development and implementation of OTC sales and advertising programs including promotional accrual funds.
• Develop and implement OTC promotional pieces (Displays, Bonus Packs, etc.) to support specific category or customer programs.
• Participate in the assessment and implementation of OTC policies within the marketing mix (forecasting, pricing, distribution, etc.).
• Analyze syndicated OTC market data to understand existing product performance and identify new opportunities.
• Manage new item forecasting, pricing, and customer selection.
• Participate in preparation of financial presentations and explanation of sales performance to senior management.
• Develop sales plan for generic wholesaler and in-house account (Genomma Labs).
• Develop low-cost manufacturing analysis to drive more competitive pricing in the market.
• Work closely with supply chain on compliance analysis to track actual customer demand to forecast estimates.
• Collaborate with Sales Team and Business Development to identify new market opportunities.

Requirements

• Bachelors degree in Marketing, Finance, Science or related discipline.
• Minimum 5-8 years of generic marketing management experience.
• 3-5 years of marketing experience in the OTC pharmaceutical industry preferred.
• Strong data analytical skills and maintenance of database information.
• Proven organization, communication and presentation skills.
• Advanced Excel Skills.
• Strong ability to handle multiple assignments.