Director Partner and Product Marketing Manager

Robert Half - Morristown, NJ

Full-time - Senior

Morristown, NJ

Administrative and Support Services

About the position

The Director Partner and Product Marketing Manager role at Robert Half is a strategic position focused on overseeing B2B marketing, promotional strategies, and public relations initiatives within the travel agencies industry. This position requires a seasoned professional to develop and execute targeted marketing campaigns, manage brand partnerships, and analyze campaign results to drive business growth.

Responsibilities

• Develop and execute targeted B2B marketing campaigns
• Oversee companywide promotional strategies and PR initiatives
• Lead staff in the development and execution of partner marketing and trade advertising plans
• Coordinate offers and promotions to drive business growth
• Manage public relations and media communications
• Analyze campaign results, communicate findings, and apply learnings to future activities
• Utilize cloud technologies and CRM for efficient processing and tracking of marketing activities
• Leverage database and EO/IR systems for customer service and communication
• Utilize Facebook Insights to enhance brand awareness and campaign planning
• Adhere to budget processes and ensure cost-effective marketing strategies
• Foster and manage brand partnerships within the travel industry
• Implement trade marketing strategies to boost B2B partnerships.

Requirements

• Proven track record with at least 10 years of experience in a similar role within the travel agencies industry.
• Demonstrable expertise in cloud technologies, CRM, and database management.
• Familiarity with EO/IR Systems and Facebook Insights is desired.
• Strong capability in enhancing brand awareness and managing brand partnerships.
• Proficiency in budget processes and campaign planning.
• Excellent communication skills, both written and verbal, are essential.
• Exceptional customer service abilities and a commitment to customer satisfaction.
• Experience in business-to-business (B2B) environments, trade marketing, and brand partnerships.
• Ability to work in a team and lead cross-functional projects.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Willingness to travel when required.
• Commitment to continuous learning and personal development.

Nice-to-haves

• Familiarity with EO/IR Systems and Facebook Insights is desired.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan