Director Patient Marketing Analytics
Phathom Pharmaceuticals - Florham Park, NJ
posted 1 day ago
About the position
Phathom Pharmaceuticals is a biopharmaceutical company dedicated to transforming the treatment of gastrointestinal (GI) diseases. With exclusive rights in the United States, Europe, and Canada to vonoprazan—a first-in-class potassium-competitive acid blocker (PCAB)—Phathom is working to transform the treatment of acid-related disorders. Our current portfolio includes VOQUEZNA (vonoprazan) tablets, approved for the treatment of heartburn associated with Non-Erosive GERD, as well as the healing and maintenance of healing of Erosive GERD, and VOQUEZNA TRIPLE PAK (vonoprazan tablets, amoxicillin capsules, clarithromycin tablets) and VOQUEZNA DUAL PAK (vonoprazan tablets, amoxicillin capsules), approved for the treatment of H. pylori infection in adults. Beyond our commercialized products, we are advancing a pipeline focused on innovative treatments for other acid-related GI disorders, including Eosinophilic Esophagitis (EoE). At Phathom, we are fueled by innovation, driven by purpose, and united by a shared commitment to improving patient outcomes. Our team comprises seasoned GI and industry experts with proven track records of delivering groundbreaking therapies, including anti-secretory agents. Together, we are tackling unmet medical needs and working hard to enhance the lives of patients. We seek motivated, innovative problem-solvers who excel in fast-paced, collaborative environments and are eager to make an impact. At Phathom, you'll find more than a career - you'll join our "Phamily," where employees feel empowered, valued, and inspired to do their best work. In July 2024, we proudly earned the distinction of being Great Place to Work certified, with 89% of surveyed employees affirming that Phathom is an exceptional workplace. Ready to help change the landscape in GI? Join us and be part of something extraordinary. As Phathom Pharmaceuticals continues to build its position as the leader in the treatment of acid-related disorders, we are seeking a Director, Patient Marketing Analytics. The person in this role will proactively lead the strategic partnership with Consumer Marketing to ensure the delivery of high-quality strategic business decision support, including investment decisions and commercial strategies and tactics.
Responsibilities
- Collaborate with brand marketing to analyze critical metrics, key performance indicators and derive insights from trends in product performance
- Create and implement measurement strategies and controlled experiments to understand the impact of our patient focused programs and refine them for maximum effectiveness
- Support the Consumer Marketing team in achieving performance metrics such as conversion rates, customer acquisition, and revenue growth
- Provide analytics thought leadership and drive the development of creative ad hoc models to address commercial questions and needs
- Communicate frequently and effectively with senior leadership on complex topics using simple visuals that clearly explain outputs, key risks, and opportunities
- Ensure accurate effective performance measurement and deliver regular assessments of performance to leadership, including clear articulation of the data and its meaning for the business
- Understand the legal and compliance environment and drive collaboration with the Legal and Compliance team where relevant
Requirements
- Bachelor's degree required; Master's degree preferred
- At least 10 years of experience in a biotechnology or pharmaceutical company, with 7+ years in analytic or consulting roles preferred
- Primary market research and analytics experience required
- Foundational experience in primary care market or acid-related disorders a plus
- Experience working with patient-level data as well as syndicated data offerings
- Extensive experience in the design and management of secondary data analytics
- Advanced knowledge about study design and able to assess and direct vendor technical capabilities and manage risks in the analytic process
- Recognized expertise and coach to others on connecting, integrating and synthesizing analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision making
- Identifies, prioritizes, and describes relevant caveats in data/model and how they relate to business question and broader strategic business priorities
- Proficient in Excel and Powerpoint
- Demonstrated high resilience and agility as well as a keen analytical mindset, curiosity, and ability to proactively anticipate points of confusion
- Strong project management experience (planning, prioritization, objective setting, contingency planning, meeting management, and plan execution) and flexibility to juggle multiple priorities
- Deep understanding of biotech/pharma market trends, vendors, and best practices
- Proven experience communicating complex analyses in a simple and clear manner
Nice-to-haves
- Experience in acid-related disorders
- Experience in primary care market
Benefits
- Highly competitive medical, dental and vision coverage options with low monthly premiums
- Roth & Traditional 401(k) savings plan with annual employer match
- Long-term incentive equity compensation program
- Employee Stock Purchase Plan (ESPP)
- Comprehensive paid leave programs, including 16 weeks of paid parental leave for all new parents
- 4-week part-time Bridge-Back-to-Work Program
- Hybrid and Flex Working Arrangements
- Unlimited Time Off
- 17 paid company holidays in addition to a year-end winter shutdown period
- Annual Fitness & Wellbeing Reimbursement
- Company-provided Life and Accidental Death & Dismemberment (AD&D) insurance
- Company-provided short and long-term disability benefits
- Pet insurance benefits
- Company-funded HSA plan
- Accident and Hospital Indemnity insurance
- Employee Assistance Program (EAP)
- Paid time off to volunteer
- Employee recognition program
- Employee discounts
