Director, Performance Marketing - Remote

$141,000 - $216,000/Yr

Truecar - Chicago, IL

Full-time - Director

Remote - Chicago, IL

Motor Vehicle and Parts Dealers

About the position

TrueCar is a leading automotive digital marketplace on a mission to make car buying and selling easy, transparent, and efficient. We empower consumers with data and foster connections with our network of Certified Dealers who share our belief in truth, transparency, and fairness. As we continue to innovate and provide useful tools, research, market context, and pricing transparency, we invite talented individuals to join our team and have a direct impact on our journey. The Director of Performance Marketing will lead the development and execution of data-driven marketing strategies aimed at maximizing ROI across all performance channels. This role requires a curious, outside-the-box thinker with a test-and-learn approach, strong analytical skills, and a deep understanding of digital marketing and media trends. Success in this role will be measured by results and the ability to motivate, lead, and mentor a high-performing digital marketing team. We are looking for someone passionate about performance marketing and staying ahead of industry trends. This position reports directly to the Head of Marketing. In this role, you will develop and implement comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, customer acquisition, and revenue growth. You will lead and mentor a team of marketing professionals, manage the digital marketing budget effectively, oversee and optimize various paid media channels, and use analytics tools to monitor and measure campaign performance. Additionally, you will support social media content programs, stay updated with digital marketing trends, collaborate cross-functionally, and generate regular reports on digital marketing performance to present to senior management.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, customer acquisition, and revenue growth.
• Lead and mentor a team of marketing professionals, including search engine marketing and paid social media specialists.
• Manage the digital marketing budget effectively, allocating resources to various digital channels and campaigns to maximize ROI.
• Oversee and optimize various paid media channels, including pay-per-click (PPC) and display advertising, to drive targeted traffic and conversions.
• Use analytics tools to monitor and measure the performance of digital marketing campaigns, making data-driven decisions and adjustments to optimize campaigns for better results quickly.
• Support social media content programs with strategic paid media support.
• Stay up to date with digital marketing trends, tools, and technologies, and implement new technologies that can improve marketing efficiency and effectiveness.
• Collaborate cross-functionally with sales, product development, and IT to ensure alignment of digital marketing efforts with overall business objectives.
• Generate regular reports on digital marketing performance and present findings, analysis, and recommendations to senior management.

Requirements

• Proven experience in digital marketing, with a track record of successful strategy development and implementation.
• Strong expertise in key performance marketing channels such as Google Ads, programmatic advertising, and affiliate marketing.
• Proficiency in data analysis tools, such as Google Analytics, Tableau, and other marketing platforms.
• Excellent quantitative and analytical skills with the ability to interpret complex data and make data-driven decisions.
• Proven experience managing and developing high-performing teams.
• Strong communication, presentation, and interpersonal skills, with the ability to present and influence at all levels of the organization.
• Strategic thinker with a hands-on approach.
• Adaptable and open to new ideas and technologies.
• Highly organized with exceptional project management skills.

Benefits

• 100% employer-paid health/vision/dental premium
• 401k with company contribution
• Equity
• Wellness stipend program
• Learning & development reimbursement program
• Flexible PTO policy for exempt TrueCar Crew
• Generous PTO accrual policy for non-exempt TrueCar Crew
• 14 company-paid holidays
• 2 floating holidays