Director, Performance Marketing

Confiz - Dallas, TX

Full-time - Senior

Dallas, TX

Professional, Scientific, and Technical Services

About the position

The Director of Performance Marketing will lead the development, execution, and optimization of high-impact performance marketing strategies across various advanced paid media channels. This role is crucial for driving measurable results and maximizing ROI for enterprise-scale brand campaigns, requiring a deep understanding of the digital ecosystem and expertise in managing large-scale campaigns.

Responsibilities

• Develop and implement comprehensive performance marketing strategies for enterprise-scale brand campaigns across multiple advanced paid media channels, including search, social, programmatic, and affiliate.
• Continuously analyze and optimize campaign performance to achieve key performance indicators (KPIs) such as ROI, CPA, CPC, and ROAS.
• Oversee and coordinate marketing efforts across various digital channels to ensure a cohesive and integrated approach.
• Demonstrate ample experience with widely used Demand-Side Platforms (DSPs) to manage and optimize programmatic advertising campaigns effectively.
• Use advanced media performance analytics tools and techniques to track, measure, and report on campaign performance.
• Collaborate with internal teams, including creative, content, and product, to ensure alignment of marketing strategies with brand objectives.
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing.
• Manage relationships with external vendors, agencies, and media partners to ensure successful campaign execution and optimization.

Requirements

• Minimum of 6 years of experience in performance marketing with a proven track record of running and optimizing enterprise-scale brand campaigns across a variety of advanced paid media channels.
• Extensive experience with widely used Demand-Side Platforms (DSPs), such as The Trade Desk, MediaMath, and AppNexus.
• Strong background in media performance analytics, including the use of tools like Google Analytics, Tableau, and other performance measurement platforms.
• Expertise in digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.), programmatic advertising, search engine marketing (SEM), and affiliate marketing.
• Strong analytical skills with proficiency in data analysis tools (Google Analytics, Tableau, etc.).
• Bachelor's degree in Marketing, Business, Analytics, or a related field. Advanced certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Nice-to-haves

• Advanced certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Benefits

• Vibrant culture of learning via collaboration and making the workplace fun.
• Opportunities to work with cutting-edge technologies.
• Contribution to the success of the company and personal growth.