Director, Portfolio Marketing Strategy Lead

Sanofi - Bridgewater Township, NJ

Full-time - Senior

Remote - Bridgewater Township, NJ

Chemical Manufacturing

About the position

The Director, Portfolio Marketing Strategy Lead is responsible for developing and executing the portfolio marketing strategy for Sanofi Vaccines. This role focuses on maximizing brand potential and customer value through strategic marketing initiatives, collaboration with various teams, and leveraging market insights to drive patient and public health impact. The position requires a customer-centric approach to create tailored experiences that enhance portfolio identity and align with Sanofi's values.

Responsibilities

• Lead strategic projects for customer portfolio solutions that maximize value and activate brand strategic imperatives.
• Build appropriate brand content and provide thought partnership into tactical execution by sales teams.
• Identify tactics brand teams could use to enhance strategic imperative activation including omnichannel, digital, and customer value propositions.
• Build and execute the roadmap for growth opportunities using market and customer insights, marketing strategy, analytics, and digital marketing tools.
• Monitor and analyze the performance of portfolio marketing campaigns.
• Guide development of rationale and decisions on pricing, positioning, promotion, distribution, market research, regulatory, and other issues impacting product marketing.
• Develop budgets in proportion to their impact on revenues to achieve the greatest profit contribution.

Requirements

• Minimum bachelor's degree
• 8-10 years' experience in Pharma/vaccines
• Demonstrated ability to apply marketing and digital solutions to deliver brand and customer objectives.

Nice-to-haves

• MBA or master's degree
• Marketing, product launch, digital, policy or marketing access experience in the U.S.
• Demonstrated breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, and oversee the work of colleagues.