Director, Product Line Managment

Shoals Technologies - Portland, TN

Full-time - Senior

Portland, TN

Computer and Electronic Product Manufacturing

About the position

The Director of Product Line Management at Shoals Technologies Group is a key leadership role responsible for driving the vision, strategic direction, and financial success of the Solar EBOS product portfolio. This position involves leading a team of Product Line Managers to grow revenue and profit through innovative product development and strategic business planning. The role requires collaboration with cross-functional teams and represents the company as an expert in the product line.

Responsibilities

• Provide strategic direction for the Solar EBOS product portfolio, aligning it with Shoals overall business objectives.
• Drive new product vision, strategy, and execution in collaboration with cross-functional teams to grow market share.
• Lead and mentor a high-performing team of Product Line Managers.
• Develop and update 3-year Product Business Plan including top-line revenue, market share, product development, gross margin, operating income, and strategies for achievement.
• Develop and update 5-year Product Roadmap, including new product development, research opportunities, and product rationalization; ties to 3-year Product Business Plan.
• In concert with marketing leadership, develop the appropriate marketing messaging by channel that highlights the value propositions and superiority claims of assigned products.
• Represent Shoals to the industry as the expert for all aspects of the product line.
• Lead all product line VOC efforts, establishing the product line 'Voice of the Customer' representative for internal stakeholders and external customers.
• Research, analyze, and monitor financial, technological, and demographic factors to develop plans to maximize revenue, profit, and market share.
• Monitor market and competitors' product technology changes, recognizing opportunities for new and expanding products.
• Lead pricing and forecasting strategy for Product Line Managers.
• Foster a collaborative culture with engineering, marketing, sales, operations and other Shoals business functions to ensure successful new product introductions.
• Build and maintain strong relationships with key customers and channel partners.
• Evaluate and recommend strategic partnerships or acquisitions to enhance the product portfolio.

Requirements

• Minimum 10 years of experience in product management, with a track record of successfully launching and managing products in collaboration with marketing, sales, engineering, and operations business functions.
• Minimum 5 years leading a product management team.
• Demonstrated experience reporting comprehensive business performance, market segmentation analysis, and market trends to executive team.
• Strong background in developing multi-year business plans and product roadmaps.
• Experience leading pricing and forecasting of product portfolios.
• Strong track record of translating Voice of Customer (VoC) into product requirements.
• Collaborative leadership experience with marketing function in developing product portfolio collateral and programs including advertising, literature, and trade shows.
• History of new product idea generation through market launch in disciplined phase-gate or equivalent process.
• Experience in defining and tracking key performance indicators (KPIs) to measure product portfolio success and iterate based on data-driven insights.
• Strong strategic thinking and decision-making abilities.
• Excellent communication and interpersonal skills.
• Demonstrated success in leading and building high-performance teams.
• Computer proficiency in Excel, Word, PowerPoint, PowerBi, SalesForce.