GlaxoSmithKline - Durham, NC
posted 3 months ago
As the Director of Product Management - Marketing Technology, you will play a critical role in developing and managing sophisticated marketing technology platforms. This role will involve integrating internal and external systems, optimizing technological capabilities, and driving innovation in marketing automation. You will collaborate closely with data and analytics teams and lead improvements in processes, workflows, and content capabilities. In this position, you will define and lead the technology strategy for omnichannel marketing automation, overseeing the development and enhancement of marketing platforms, including customer data platforms, intelligent communication systems, and advanced MarTech and AdTech solutions. You will manage the integration of marketing technologies with internal and external systems, optimizing technology capabilities to improve performance, scalability, and ROI. You will partner with data and analytics teams to integrate data platforms, identity resolution, and advanced analytics solutions, utilizing data-driven insights to drive product development and marketing strategies. Staying updated on the latest technological advancements in marketing will be essential, as you will identify and implement new tools and methodologies that enhance marketing effectiveness and drive innovation. Additionally, you will spearhead the development and optimization of processes and workflows related to marketing technology and automation, ensuring workflows are efficient, scalable, and aligned with business objectives. You will lead the advancement of content management and personalization capabilities within marketing platforms, enhancing automation and content strategies to improve customer engagement and experience. As a leader, you will manage a team of product managers, technical program managers, and engineers, providing direction, mentorship, and support to ensure successful technology deployment and ongoing improvement. You will also oversee relationships with technology vendors, manage the budget for technology initiatives, and identify and address complex technological challenges, developing and implementing solutions to mitigate risks and resolve issues impacting technology performance and integration.