Director, Product Marketing (AI & Emerging Markets)

About the position

As the Director of Product Marketing for AI & Emerging Products, you will lead the go-to-market strategy, messaging, and positioning for our AI-driven and next-generation product offerings. Reporting to the VP of Product Marketing, you will define how we bring our AI-powered and agentic AI solutions to market, ensuring differentiation and adoption in an evolving competitive landscape.

Responsibilities

• Develop and execute the GTM strategy for AI-powered and emerging products, ensuring alignment across product, sales, and marketing.
• Shape market category creation for agentic AI and next-gen AI-driven solutions, defining how we lead in this space.
• Drive full-funnel marketing initiatives that optimize awareness, pipeline generation, adoption, and retention.
• Partner with Demand Generation and Field Marketing to craft integrated campaigns that effectively position AI innovations.
• Lead successful product launches, ensuring internal readiness and external market impact.
• Establish the company as a thought leader in AI & agentic AI solutions by developing content, speaking at industry events, and engaging with analysts.
• Develop compelling, differentiated messaging that communicates the value of AI-powered solutions to diverse stakeholders, from C-suite executives to technical decision-makers.
• Translate AI capabilities into tangible business value, ensuring messaging resonates with enterprise buyers.
• Define ideal customer profiles (ICPs), personas, and AI-specific use cases to guide sales and marketing efforts.
• Conduct market research and competitive analysis to anticipate trends in AI-driven SaaS, machine learning, and agentic AI solutions.
• Track the evolving regulatory, ethical, and business landscape of AI adoption to position our solutions effectively.
• Equip internal teams with AI-specific competitive intelligence, battlecards, and positioning guides.
• Develop AI-focused sales playbooks, pitch decks, objection handling guides, and training materials.
• Lead ongoing enablement sessions to ensure Sales and Customer Success teams can effectively position AI products.
• Work with Pricing to develop AI product monetization strategies, ensuring the right packaging and positioning for enterprise buyers.
• Serve as the voice of the customer to inform AI product roadmaps and ensure alignment with market needs.
• Develop customer case studies and success stories that highlight the impact of AI solutions.
• Build relationships with AI industry analysts, media, and influencers to enhance thought leadership and credibility.
• Cultivate a culture of innovation, agility, and data-driven decision-making, ensuring maximum impact with lean resources.
• Partner with senior leaders across Product, Engineering, and Sales to ensure a seamless GTM motion for AI offerings.
• Operate hands-on when needed, balancing strategic leadership with tactical execution.
• Define and track key success metrics (pipeline influence, win/loss rates, adoption, and AI product engagement).
• Leverage data-driven insights to optimize messaging, GTM execution, and market positioning.
• Continuously iterate based on market feedback, performance data, and competitive movements.

Requirements

• 10+ years of experience in enterprise B2B SaaS product marketing.
• 1+ year focused on AI-driven or emerging technologies.
• Deep understanding of AI products, agentic AI solutions, machine learning models, and AI-powered automation.
• Experience defining and executing GTM strategies for AI/ML products in competitive markets.
• Ability to simplify complex AI technical concepts into compelling, differentiated messaging.
• Proven ability to collaborate with engineers, data scientists, and technical product teams to translate AI capabilities into business value.
• Expertise in local listings, reputation management, social media software, or related technologies.
• Deep understanding of location-based businesses in financial services, healthcare, retail, and hospitality.
• Strong executive presence with experience influencing VP/SVP-level product leaders and C-suite stakeholders.

Benefits

• Medical, dental and vision benefits
• Life insurance
• Short term and long-term disability
• 401(k) retirement plan
• Vacation and sick leave
• Equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets