Director, Product Marketing - Insights

Measured - Hingham, MA

Full-time - Senior

Hingham, MA

Professional, Scientific, and Technical Services

About the position

The Director of Product Marketing - Insights at Measured is responsible for developing a comprehensive multi-channel content program aimed at educating the market and establishing Measured as the leading authority on incremental measurement. This role involves creating data-driven content to support marketing, sales, and customer support efforts, ultimately driving product adoption among customers. The candidate will analyze industry trends, competitors, and internal data to produce various educational materials, including webinars and reports, while collaborating with cross-functional teams in a fast-paced SaaS environment.

Responsibilities

• Learn, comprehend, and become a demo-proficient expert in the Measured Platform's products and services.
• Build a process to access, organize, and enrich Measured's internal datasets of performance data from 160+ brands across dozens of marketing channels.
• Use spreadsheet and business intelligence tools, such as Excel and Tableau, to analyze large amounts of marketing performance data.
• Create engaging guides, recurring industry insights reports, white papers, webinars, and marketing collateral that educate marketers and inform them of the benefits of incrementality measurement.
• Support sales and marketing partners by creating one-sheets, sales slides, case studies, blog outlines, and email announcements that showcase your analytical findings.
• Track and analyze competitor insights activities, and maintain a roadmap and library of Measured statistics on incremental measurement and performance of the Measured portfolio of brands.

Requirements

• Product Marketer or aspiring Product Marketer with 5+ years of experience and excellent analytical skills.
• Experience in the world of advertising technology, preferably in cross-channel measurement or analytics.
• Experience analyzing rich data sets, identifying trends, and packaging data-driven insights into polished thought leadership content with the help of a designer or templatized assets.
• The ability to create and develop compelling written and visual content explaining technical concepts to laypeople.
• Understands the unique challenges marketers face when trying to connect marketing dollars to business outcomes in the current privacy-centric advertising ecosystem.
• Familiar with using software including Google Slides, Google Docs, Excel, and Tableau.
• Enjoys fast-paced environments and is willing to take the initiative to drive awareness and value of the Insights program.