Medline Industries - Bloomington, MN
posted 2 months ago
As the Director of Product Marketing at Medline Industries, you will oversee and manage Product Teams responsible for the sourcing, marketing, product development, sales support, and financial growth of multiple product categories. This role requires a strategic mindset to assist in preparing long-term business and marketing strategies while providing subject matter expertise for complex and established product lines. You will be instrumental in driving the success of the largest divisional product lines and multiple product categories, ensuring that the marketing efforts align with the overall business objectives. Your responsibilities will include negotiating pricing with vendors for raw materials and finished goods, visiting vendors to develop products, and training personnel on product usage. You will coordinate materials with vendors to develop finished custom items and implement comprehensive marketing plans and promotional programs for existing products. This includes product strategy development, pricing strategy, collateral creation, and brand management. You will also review monthly financial performance, analyze sales trends, and prepare product forecasts to support revenue and expense expectations. Collaboration is key in this role, as you will work closely with Product Teams, Manufacturing, Purchasing, and Engineering to reduce the Cost of Goods by assessing packaging, alternate materials, and optimizing inventory management. Additionally, you will develop and deliver training materials for internal stakeholders and sales forces, conduct effective market research, and translate that research into actionable product improvements or line extensions. Your leadership will extend to mentoring staff, ensuring they are well-equipped and motivated to achieve their goals, while also managing a team that is appropriately staffed with the required competencies.