Director, Product Marketing
Bigtime Software - Chicago, IL
posted about 11 hours ago
About the position
BigTime is looking for a Director of Product Marketing to join our marketing organization and step into a key leadership role for BigTime's growth trajectory. In this role, you'll build and mentor a talented team of product marketers - overseeing go-to-market strategies, customer advocacy, and multi-channel campaigns that drive expansion and deepen customer engagement. With your strategic insight and operational expertise, you'll champion BigTime's voice of the customer; translating feedback into actionable insights that impact everything from product development to positioning. If you thrive in a fast-paced, collaborative environment and are excited to shape the future of our product marketing function, we'd love to meet you.
Responsibilities
- Hire, coach, and motivate a high-performing, data-driven Product Marketing team.
- Lead cross-sell and upsell strategies to expand business within existing accounts, driving multi-channel demand generation.
- Develop and execute go-to-market plans in collaboration with product, engineering, UX, sales, customer success, and operations teams.
- Develop and maintain a product vision, strategy, and roadmap that align with the company's mission, address customer needs, and guide product development to meet business goals and market demands.
- Shape BigTime's product positioning and create customer-focused messaging for all stages of the buyer journey.
- Lead pricing and packaging strategies for multiple product lines.
- Build a customer advocacy program, creating testimonials, case studies, and stories to highlight customer successes.
- Establish the team as experts on customer insights and feedback.
- Monitor and optimize upsell and engagement campaign performance through data analysis.
- Guide the team in developing compelling use cases for differentiated product positioning.
- Support content creation across various formats and channels, including thought leadership and product communications.
- Be onsite at our downtown Chicago office (near Union Station) 3 times per week.
Requirements
- 5+ years in leadership of a product marketing and/or customer marketing function within a highly matrixed SaaS/tech organization.
- Ability to translate SaaS product capabilities into compelling customer-focused messaging, with deep understanding of the buyer's journey and customer personas.
- Outstanding verbal and written communication skills - comfortable with creating and delivering presentations in a range of environments and developing strong stakeholder relationships.
- Expert ability to influence senior stakeholders on Product Marketing philosophies, strategies, process management and how cross-team collaboration is successful.
- Comfortable leading cross-functional projects in a fast-paced, high-growth environment.
- Strong analytical skills with experience in monitoring and interpreting campaign performance data to drive results.
- Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.
- Expertise in 6sense, HubSpot, and Salesforce and in managing in-app and email campaigns.
Benefits
- Competitive salary and a quarterly bonus.
- Company pays 100% of benefits, including medical, dental, vision, disability and life insurance.
- 401k with generous company match.
- Hybrid work schedule - In office 3 times a week.
- Generous time off and paid company holidays.
- Paid Parental Leave.
- Fresh fruit, snacks, cold brew coffee/tea, soda and sparkling water.
- Company provided latest technology & software tools.
- Chicago & Boston office offer onsite gym.
