Director, Product Marketing

$197,500 - $255,000/Yr

Circle - Financial Services - Seattle, WA

Full-time - Senior

Seattle, WA

About the position

Circle is a financial technology company at the forefront of the emerging internet of money, where value can travel globally, nearly instantly, and at a lower cost than traditional settlement systems. This innovative new layer of the internet opens up unprecedented opportunities for payments, commerce, and markets, contributing to global economic prosperity and enhancing inclusion. Our infrastructure, including USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these advancements and seize this pivotal moment in the evolution of money and technology. As a Director of Product Marketing at Circle, you will be part of a team that is committed to visibility and stability in all our endeavors. As we expand into some of the world's strongest jurisdictions, speed and efficiency are key drivers of our success. Our employees embody our core values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. We have cultivated a flexible and diverse work environment that encourages new ideas and recognizes everyone as a stakeholder in our mission. In this role, you will lead the Product Marketing team, setting the vision and driving the strategy, positioning, and messaging for both new product launches and existing products. You will collaborate with cross-functional teams, including revenue, product management, demand generation, communications, brand, and executive leadership, to drive growth for the business. Your extensive experience in product marketing will be crucial as you shape Circle's roadmap through competitive insights, product positioning, go-to-market strategies, and the execution of key launches that propel our business forward.

Responsibilities

• Grow, hire and mentor a global team of product marketers focused on customer solutions.
• Collaborate with cross-functional teams to build and launch products globally, from initial market validation to launch execution.
• Develop data-driven, actionable insights that inform product and marketing strategy.
• Define new packages and narratives to drive growth and engagement.
• Create sales enablement strategies including training and customer/partner assets.
• Conduct in-depth competitive analysis for positioning against competitors' offerings.
• Support partner promotions, brand campaigns, and other marketing initiatives to increase product adoption.

Requirements

• 10+ years of experience in product marketing; B2B experience preferred.
• 5+ years of experience leading a product marketing team in a B2B organization.
• Direct product marketing experience with a track record of driving rapid growth of innovative technologies.
• Strong understanding of platform services businesses and ability to engage in complex technical conversations; experience in Payments, Fintech, or Blockchain technology is a plus.
• Demonstrated ability to coach, develop, and grow a diverse and global team of Product Marketing Managers.
• Executive presence with the ability to influence and drive requirements across diverse stakeholders.
• Critical thinker with excellent written and verbal communication skills, capable of creating compelling content for customers and prospects.
• Ability to thrive in unstructured environments and bring order to chaos.
• Passion for crypto and a commitment to continuous learning in this space.
• Proficiency in Google Suite, Slack, and Macbook preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Discretionary vacation policy
• 10 days of paid sick leave per year
• 11 paid holidays per year in the U.S.