Director, Product Marketing
Ontic Technologies - Austin, TX
posted 2 days ago
About the position
Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations. As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.
Responsibilities
- Build and lead a team of high-performing product marketers, fostering a culture of collaboration, delivery, and results.
- Act as a player-coach by mentoring team members while also actively contributing to deliverables.
- Set clear goals, measure performance, and support professional development for team members.
- Develop and implement a program for qualitative and quantitative market and customer research.
- Conduct ongoing competitive analysis, delivering monthly insights to inform product strategy, positioning, GTM talk tracks, and marketing tactics.
- Create and maintain up-to-date battle cards for Sales and Customer Success teams.
- Own and develop product-level messaging aligned with Ontic's overarching company positioning, tailored for target buyer segments.
- Ensure the creation of high-impact assets and effective dissemination of messaging across go-to-market channels.
- Own the product launch process and manage launches end-to-end.
- Activate marketing, sales, and customer success channels to deliver successful product launches.
- Collaborate closely with Product Management to deliver market-facing messaging around product roadmap and delivery milestones.
- Develop and deliver buyer and product enablement materials, assets and collateral that clearly communicate product value using a segmented, personified approach.
- Empower Sales and Customer Success teams to have value-based conversations with prospects and customers.
- Partner closely with the Enablement team to deliver cross-functional enablement programs.
- Champion cross-functional collaboration with Product, Enablement, Pre-Sales Solutions, Sales, Customer Success, and the broader Marketing team.
- Drive alignment and maintain momentum in delivering consistent and impactful product stories.
Requirements
- 8+ years of experience in product marketing or related fields, with at least 2+ years in a leadership role.
- Proven experience building and managing high-performing teams.
- Expertise in developing positioning, messaging, and go-to-market strategies for multi-product portfolios.
- Strong analytical and research skills, with experience in market and competitive analysis.
- Demonstrated ability to manage complex product launches and align cross-functional stakeholders.
- Exceptional communication and storytelling skills, with an emphasis on translating technical concepts into business value.
- Comfortable working in a fast-paced, collaborative environment with a bias toward action.
- Experience in SaaS or B2B technology sectors required.
- Experience in Corporate Physical Security a strong plus.
Benefits
- Competitive Salary
- Medical, Vision & Dental Benefits
- 401k
- Stock Options
- HSA Contribution
- Learning Stipend
- Flexible PTO Policy
- Quarterly company ME (mental escape) days
- Generous Parental Leave policy
- Home Office Stipend
- Mobile Phone Reimbursement
- Home Internet Reimbursement for Remote Employees
- Anniversary & Milestone Celebrations
