Director, Product Marketing

Thomson Reuters - Ann Arbor, MI

Full-time - Senior

Hybrid - Ann Arbor, MI

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About the position

The Director, Product Marketing at Thomson Reuters is a pivotal role focused on driving market awareness and innovation within corporate tax and trade solutions. This position is responsible for coordinating product, sales, and marketing efforts to maximize growth and significantly impact the segment's trajectory. The ideal candidate will be a dynamic storyteller with a passion for technology, capable of energizing internal teams and positioning products effectively in the marketplace.

Responsibilities

• Collaborate closely with the product team, marketing, and business partners to drive product roadmaps, sales pipeline targets, and sales effectiveness.
• Manage successful product launches.
• Guide and support a team of product marketers.
• Develop messaging and positioning strategies that drive growth.
• Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer for internal stakeholders.
• Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
• Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions.
• Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns.
• Identify market opportunities based on data, research, and strategic analysis of our customers and their industries.

Requirements

• 7+ years in Product Marketing or related roles supporting a SaaS product
• Experience managing product marketing teams
• Ability to set annual and quarterly plans and prioritize team projects and workload
• Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy
• Prior experience setting and driving successful delivery of complex product marketing campaigns
• Experience working with cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs
• Ability to establish a broad vision and take ideas from concept through to completion
• Understanding of fundamental workings and trends within a target industry
• Experience within the corporate tax market, specifically the indirect tax market, is a plus.
• Bachelor's degree or equivalent, MBA preferred

Nice-to-haves

• Experience within the corporate tax market, specifically the indirect tax market.

Benefits

• Hybrid Work Model: Flexible working environment (2-3 days a week in the office).
• Comprehensive benefit plans including flexible vacation and two company-wide Mental Health Days Off.
• Work from another location for up to 8 weeks a year, with 4 weeks out of the country.
• Headspace app subscription for mental wellbeing.
• Retirement and savings plans, tuition reimbursement, and employee incentive programs.
• Resources for mental, physical, and financial wellbeing.
• Access to LinkedIn Learning and internal Talent Marketplace for professional development.
• Two paid volunteer days annually and employee-driven Business Resource Groups.