Director, Product Marketing

$153,000 - $227,000/Yr

Gong.io - Salt Lake City, UT

Full-time - Director

Remote - Salt Lake City, UT

Publishing Industries

About the position

Gong is seeking an experienced and strategic Director of Product Marketing to lead the strategic positioning, messaging, and go-to-market execution of our product portfolio, consisting of three flagship applications. This role will be instrumental in driving product adoption, market share growth, and customer success in our key markets.

Responsibilities

• Develop and execute a comprehensive product marketing strategy for the company's product portfolio, aligning with business objectives and revenue targets.
• Use market research, product analytics, customer interviews, and other resources to become experts on our buyers' needs, goals, motivations, and technology requirements.
• Conduct ongoing market research to identify trends, opportunities, and competitive threats. Use insights to inform product positioning, marketing strategies, and product development.
• Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers.
• Lead the development and execution of GTM strategies for new product launches, feature releases, and market expansion through up-sell and cross-sell strategies.
• Oversee the creation of high-impact content that supports marketing efforts, including demos, white papers, assessment tools, webinars, blogs, videos, infographics, and more.
• Partner with sales teams to develop effective tools, training, and content that empower them to communicate the value of our solutions to prospects and customers.
• Champion our customers' needs to inform product strategy and roadmap to better service our target audience.
• Develop and execute strategies to market to existing customers, driving upsell, cross-sell, and renewal opportunities.
• Track and report on key product marketing KPIs, ensuring strategies are data-driven and results-oriented.
• Build, mentor, and manage a team of product marketers, fostering a culture of collaboration, innovation, and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing, with at least 5 years in a product marketing role within an enterprise software company.
• Experience in a high-growth technology environment.
• Strong understanding of enterprise software markets, including key industries, personas, and competitive landscape.
• Experience in GTM strategy, sales enablement, and product positioning across a portfolio of products.
• Proven track record of leading high performing teams.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling narratives.
• Ability to conduct market research and competitive analysis to inform marketing strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Nice-to-haves

• Preference to SF Bay Area or NYC, but open to other locations.

Benefits

• Medical, dental, and vision plans designed to fit you and your family's needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.