Director, Product Marketing

Anaplan - Miami, FL

Full-time - Director

Miami, FL

Professional, Scientific, and Technical Services

About the position

Anaplan is seeking a Director, Product Marketing. At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. Ideally, this position will sit in our London, Miami, New York, or San Francisco offices.

Responsibilities

• Develop and execute comprehensive product marketing strategies that align with Anaplan's business objectives and drive growth for our platform and AI product portfolio.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan's platform.
• Lead the development and execution of go-to-market strategies for new product launches and feature enhancements.
• Collaborate closely with product management, sales, GTM operations, enablement, customer success, and other stakeholders.
• Drive and collaborate on the creation of marketing collateral, including case studies, whitepapers, blog posts, webinars, product videos, and presentations.
• Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
• Ensure successful product release & launch communications and refine Anaplan's ongoing marketing strategies.
• Build, develop, and lead a high-performing product marketing team.

Requirements

• Demonstrable experience of product or solution marketing/management experience.
• Demonstrated success in team leadership, management, and development.
• Bachelor's degree from an accredited college or university; Masters degree preferred or considerable experience.
• Experience working with B2B marketing, sales enablement, and cross-functional teams.
• Strong cross-functional collaboration and ability to influence without authority.
• Experience developing marketing content to target key audience members and drive pipeline for your products.
• Deep technical product understanding and experience launching enterprise products and platform features.
• Demonstrated ability to analyze market trends and customer insights to drive strategic decisions.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Self-motivated and capable of working in a fast-paced, dynamic environment.
• Excellent command of English, both verbal and written.

Benefits

• Diversity, equity, inclusion, and belonging commitment.
• Reasonable accommodation for individuals with disabilities.