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The Director, Product Marketing, is responsible for leading strategic marketing initiatives for Deal Central, FIIA, Strategic Sales, and Multi-Solution Selling Teams focused on dealer software opportunities for automotive retailers. This role is vital to achieving measurable business results, including acquiring new clients, retaining existing ones, and raising market awareness for new and enhanced software products. While the primary focus is on supporting new product launches, this role will also support a newly expanded strategic sales group aimed at dealer groups, collaborating with operations, product, strategy, and sales partners to ensure alignment and success.