Director, Retirement Marketing Strategist, DC (Hybrid)

$152,500 - $206,200/Yr

Prudential - Dresher, PA

Full-time - Senior

Hybrid - Dresher, PA

Insurance Carriers and Related Activities

About the position

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading financial services institutions! Are you a self-starter with extensive marketing experience in supporting both overall business/sales development and strategic marketing plans in the retirement industry? Prudential is hiring for a Senior Retirement Marketing Strategist who will be responsible for owning and taking the lead in identifying key ideas & concepts and driving them into actionable content for our new business growth areas inclusive of the implementation of annuities within retirement plans and platforms.

Responsibilities

• Lead in building a transformational business from the ground up
• Lead the identification and transformation of key ideas into actionable content specifically tailored for wealth management within the retirement strategies sector.
• Demonstrate a profound understanding of the sales process, especially within the defined contribution space, where you will proactively anticipate business needs and identify key opportunities to drive goals.
• Deep expertise in annuities, with a specific focus on income products/strategies, SPIAs, DIAs, etc.
• Engage extensively across Prudential's Retirement Strategies Growth Markets Business, with a specialized focus on, and knowledge of, plan sponsors and participants, ensuring effective cross-organizational collaboration - internally and externally.
• Utilize data, metrics, and analytics to craft and drive engaging marketing content, establishing a strong market presence in the wealth management space with a focus on protected income.
• Develop and implement impactful sales marketing programs that are specifically designed for the defined contribution space.
• Create and manage sales leads programs and omni-channel marketing campaigns with a strong emphasis on performance-based marketing, tailored for plan sponsors and participants.

Requirements

• 10+ years of extensive marketing or business experience within the retirement markets space, with a strong emphasis on the defined contribution space
• Deep knowledge of plan sponsors and participants
• Excellent communication and presentation skills, capable of effectively conveying complex information to an array of audiences.
• Strong project management skills, with the ability to independently lead projects and collaborate effectively across teams.
• Proven ability to develop and execute marketing strategies that resonate within the DC space - especially providers, plan sponsors and participants
• Independent self-starter who takes ownership of their initiatives and projects.
• Demonstrated experience with B2B and B2B2C
• Excellence in developing omni channel marketing campaigns with a strong focus on performance-based marketing

Nice-to-haves

• Experience and expertise with digital marketing platforms (Adobe suite experience)
• Experience developing segmentation strategies in highly complex market environment
• Experience operating in an agile marketing environment

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.