Director, Sales and Catering

$110,000 - $110,000/Yr

Great Wolf Resorts - Williamsburg, VA

Full-time - Mid Level

Williamsburg, VA

Accommodation

About the position

As the Director of Sales and Catering at Great Wolf, your primary focus will be to manage and enhance relationships to ensure guest satisfaction while achieving revenue goals. This role is pivotal in setting revenue-generating strategies for soliciting, booking, managing, and overseeing the sales and conference service teams. You will be responsible for accomplishing sales objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining team members. Effective communication of job expectations, planning, monitoring, appraising, and reviewing job contributions will be essential in this position. You will also be involved in planning and reviewing compensation actions and enforcing policies and procedures. Your overall responsibility will encompass total group revenue strategies, implementation, and results, which include group rooms, group food and beverage, meeting room rental, and other group revenues as assigned by the corporate director of sales. You will leverage the sales team to execute sales strategies aimed at meeting financial targets and maximizing profitability for the lodge. This will involve forecasting requirements, preparing an annual performance budget, scheduling expenditures, and analyzing variances to meet financial objectives. Additionally, you will determine annual and gross-profit plans by forecasting and developing annual sales quotas for various market segments, projecting expected sales volume and revenue, analyzing trends and results, establishing pricing strategies, and recommending rate strategies while monitoring costs, competition, and product demand. You will also be responsible for sustaining rapport with key accounts through periodic visits, exploring specific needs, and anticipating new opportunities. Representing the lodge in resolving complaints from groups and group attendees, including billing and reservations, will also be part of your duties.

Responsibilities

• Manage and grow relationships to exceed guest satisfaction and meet revenue goals.
• Set revenue-generating strategies for soliciting, booking, managing, and overseeing sales and conference service teams.
• Recruit, select, orient, train, assign, schedule, coach, counsel, and discipline pack members.
• Communicate job expectations and enforce policies and procedures.
• Oversee total group revenue strategies, implementation, and results, including group rooms, food and beverage, and meeting room rental.
• Leverage the sales team to execute sales strategies to meet financial targets.
• Forecast requirements and prepare an annual performance budget to maximize profitability.
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for various market segments.
• Sustain rapport with key accounts through periodic visits and exploring specific needs.
• Represent the lodge in resolving complaints from groups and group attendees.

Requirements

• Associate degree in Sales, Communications, Marketing, Business, or Hotel Management.
• Minimum 5 years experience in sales, event planning, and/or catering.
• Minimum 3 years supervisory/leadership experience in the hospitality field.
• Demonstrated proficiency in Microsoft Office Suite.
• Successful completion of criminal background check and drug screen.
• Successful completion of Department of Motor Vehicle check.
• Professional communication skills both verbal and written.

Nice-to-haves

• Bachelor's degree in Sales, Communications, Marketing, Business, or Hotel Management.
• Significant customer service experience.
• Strong problem-solving and organizational skills.
• Attention to detail and ability to exceed quality standards.
• Enthusiastic and positive energy.
• Multi-tasking ability.