Director- Sales and Marketing - Woodbury Estates

Lifesprk - Woodbury, MN

Full-time - Manager

Woodbury, MN

Ambulatory Health Care Services

About the position

The Director of Sales and Marketing at Woodbury Estates is responsible for developing and implementing strategic marketing plans to enhance revenue and community engagement. This role involves analyzing market trends, managing marketing campaigns, and fostering relationships with the community and potential residents. The Director plays a crucial role in promoting the facility's services and ensuring effective communication with various stakeholders.

Responsibilities

• Develop and execute facility strategic marketing plan.
• Identify short term and long-term goals based on market research analysis.
• Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
• Make recommendations to improve overall facility business development strategy.
• Maintain relations with the community and customers.
• Create opportunities for public speaking events in the community while executing the marketing plan.
• Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
• Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
• Review and adhere to departmental budget.
• Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising for employees, residents, tenants, families, and prospects.
• Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
• Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
• Manage marketing database and drive all necessary follow up contact.

Requirements

• Experience in sales and marketing, public relations, or advertising.
• Experience in healthcare is preferred.
• Ability to drive the success of multiple projects concurrently.
• Experience with using and developing multi-media campaigns.
• Exceptional telephone and communication skills.
• Desire to work closely with senior adults.
• Proficient knowledge of computer systems, including email use.

Benefits

• Annual reviews with wage increases
• Paid time off & paid holidays
• Medical, dental, vision benefits
• 401k + company match
• Employee Referral bonuses
• Tuition reimbursement and nursing loan forgiveness
• Flexible scheduling
• Career development