Consulate Health Care - Rutherfordton, NC

posted 3 months ago

Full-time - Mid Level
Rutherfordton, NC
Nursing and Residential Care Facilities

About the position

We are searching for a Director of Sales and Marketing to join our team at Oak Grove Healthcare Center. The qualified candidate will be someone with a proven track record in building relationships, developing strategies, and collaborating with interdisciplinary team members to ensure revenue targets are met and market share is consistently increased each quarter. This role is pivotal in driving the growth of our healthcare center by exceeding revenue targets through effective census development and maintaining strong relationships with local physicians and community senior care organizations. The Director will also assist with branding efforts and provide backup coverage for liaison and center-level sales and marketing roles. In addition to these responsibilities, the Director will develop and execute education and community outreach initiatives to enhance the center's image and encourage referral activities. This includes utilizing various platforms to create and identify partnerships that will further growth in area markets. The role also involves providing physician recruitment opportunities, program development, and coordinating quarterly community on-site activities. The Director will be responsible for achieving facility occupancy and financial viability goals, developing and executing plans for strategic growth in market share, and evaluating admissions for multiple care centers. The ideal candidate will strategically plan and execute industry trade shows and business development activities, develop strategies to maximize admissions, and conduct admission screenings of potential patients. This position requires innovative thinking to create and implement new ideas and concepts that continually improve systems and processes, ultimately leading to superior results and the development of a successful management team.

Responsibilities

  • Exceed revenue targets through census development for the healthcare center.
  • Develop and maintain hospital accounts and relationships with local physicians and community senior care organizations.
  • Collaborate with Managed Care organizations, BPCIs/ACOs, and other ancillary healthcare providers/services.
  • Assist with branding of the company.
  • Provide backup coverage for liaison and center level sales and marketing roles.
  • Develop and execute education and community outreach for surrounding areas of facilities location.
  • Act as the liaison between the company and the outside community to generate a positive image and encourage referral activities.
  • Utilize various platforms to create and identify partnerships to further growth in area markets.
  • Provide physician recruitment opportunities and program development.
  • Achieve facility occupancy and financial viability goals, along with the development and execution of plans for strategic growth in market share.
  • Evaluate and coordinate admissions for multiple care centers with appropriate staff.
  • Strategically plan and execute industry trade shows and business development activities.
  • Develop strategies to maximize admissions including daily contact with potential referral sources.
  • Conduct admission screening of potential patients, determining level of care, services required, equipment needs, and insurance coverage.
  • Provide innovative, responsible healthcare with the creation and implementation of new ideas and concepts.

Requirements

  • Bachelor's degree required; RN/LPN Nursing degree preferred.
  • Current unencumbered state license, as appropriate.
  • Three (3) years' experience in business development and healthcare sales/marketing required.
  • Experience with managed care/insurance preferred.
  • Experience with public and commercial payers sources required.
  • Qualified, compassionate, and dedicated to a job well done.

Benefits

  • Competitive pay, along with holiday pay and paid time off (PTO) program.
  • Innovative Purchasing Program allowing you to buy products and pay over time with zero interest and no credit check.
  • Access to online learning 24/7 with over 1,500 courses for personal and professional development.
  • Phone and auto discounts of up to 20% on employee personal wireless accounts and auto rentals.
  • Employee Assistance Fund for confidential help in unexpected catastrophic situations.
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