Director Sales & Marketing OEM

Aimbridge Hospitality - Stafford, VA

Full-time - Senior

Stafford, VA

1,001-5,000 employees

Accommodation

About the position

The Director of Sales & Marketing for a Full Service hotel is responsible for overseeing the planning and management of sales and marketing strategies to achieve optimal occupancy growth and maximize total revenue. This role includes managing day-to-day operations of the hotel sales division, ensuring effective sales efforts, and training staff. The director will also recommend sales forecasts, marketing plans, and annual budgets, all while adhering to company standards and objectives.

Responsibilities

• Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans for the hotel.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand contract content and negotiate terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Adhere to company regulations, sales standards, and metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities.
• Manage Human Resources in the division to attract, retain, and motivate employees.
• Supervise the Catering & Event Management Team to meet or exceed budgets.
• Develop a full working knowledge of hotel operations and policies.
• Maintain strong visibility in the local community and industry organizations.
• Attend and conduct meetings and training functions as required.
• Maintain professional relationships with marketing partners and internal departments.
• Travel weekly as required.
• Act on behalf of the General Manager in their absence.

Requirements

• At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
• Valid driver's license in the applicable state.
• Highly developed verbal and written communication skills for negotiation and influence.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision for sales deployment.
• Proficient in Microsoft Office products and general computer knowledge.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Ability to interact and manage diverse teams and solve complex problems.
• Advanced knowledge of sales/marketing/hospitality principles and practices.
• Ability to maintain composure under pressure and work in stressful situations.
• Understanding of financial information and basic arithmetic functions.

Benefits

• Daily Pay
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan