Director Sales & Marketing

Aimbridge Hospitality - Dallas, TX

Full-time - Director

Dallas, TX

1,001-5,000 employees

Accommodation

About the position

The Director of Sales & Marketing for a Full Service hotel is responsible for overseeing the planning and management of sales and marketing strategies to achieve optimal occupancy growth and maximize total revenue. This role involves direct sales efforts, sales administration, and training, while also recommending sales forecasts, marketing plans, and annual budgets. The position requires a strong focus on administrative and professional tasks, with a significant level of discretion and independent judgment.

Responsibilities

• Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans for the hotel.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand contract content and negotiate terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Comply with individual and team goals as well as budgeted metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities.
• Manage Human Resources in the division to attract, retain, and motivate employees.
• Supervise the Catering & Event Management Team to meet or exceed budgets.
• Maintain strong visibility in the local community and industry organizations.
• Attend and conduct meetings and functions as required by management.
• Represent the company with a high level of reputation and good character.

Requirements

• At least 6 years of progressive hotel sales experience or a 4-year college degree with at least 2 years of related experience, or a 2-year college degree with at least 4 years of related experience.
• Valid driver's license in the applicable state.
• Highly developed verbal and written communication skills for negotiation and influence.
• Thorough experience with professional selling skills.
• Strong analytical skills and strategic vision in sales deployment.
• Proficient in Microsoft Office products and general computer knowledge.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Ability to interact and manage people from diverse backgrounds and solve complex problems.
• Advanced knowledge of sales/marketing/hospitality principles and practices.

Nice-to-haves

• Experience in managing a sales team.
• Familiarity with hotel operations and policies.
• Knowledge of local market trends and competition.

Benefits

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Insurance
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan
• Daily Pay option available