Director Sales & Marketing

Aimbridge Hospitality - Covington, KY

Full-time - Manager

Covington, KY

1,001-5,000 employees

Accommodation

About the position

The Director of Sales & Marketing for the Embassy Cincinnati Rivercenter is responsible for the comprehensive planning and management of sales and marketing strategies for a full-service hotel. This role aims to achieve optimal occupancy growth by enhancing existing accounts and generating new business opportunities, ultimately maximizing total revenue and meeting or exceeding the hotel's profit objectives. The Director will oversee the daily operations of the hotel sales division, which includes direct sales efforts, follow-up, sales administration, and training. This position requires the development and recommendation of the sales forecast, marketing strategies, advertising plans, and annual budget for the hotel, ensuring adherence to approved plans and budgets. Exempt associates in this role are expected to work as much of each workday as necessary to fulfill their job responsibilities, with primary duties consisting of administrative, executive, or professional tasks more than 50% of the time, and involving discretion and independent judgment more than 50% of the time.

Responsibilities

• Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans for the hotel.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand contract content and negotiate terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Adhere to Aimbridge Hospitality's established regulations, company standards, sales standards, and metrics.
• Comply with individual and team goals as well as budgeted metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities to increase occupancy and revenue.
• Manage Human Resources in the division to attract, retain, and motivate employees; including hiring, training, and conducting performance reviews.
• Supervise the Catering & Event Management Team to ensure budget goals are met or exceeded.
• Develop a comprehensive understanding of hotel operations and policies.
• Maintain strong visibility in the local community and industry organizations.
• Attend and conduct meetings and functions as required by management, providing training on a rotational basis.
• Maintain professional relationships and promote open communication with marketing partners and internal departments.
• Travel weekly as required.
• Act on behalf of the General Manager in their absence and perform other duties as requested.

Requirements

• At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
• Must have a valid driver's license in the applicable state.
• Highly developed verbal and written communication skills to negotiate, convince, sell, and influence others.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Proficient in general computer knowledge, especially Microsoft Office products.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Demonstrated ability to effectively interact with diverse individuals and solve complex problems.

Nice-to-haves

• Experience in hospitality marketing and sales strategies.
• Familiarity with digital marketing tools and techniques.
• Knowledge of local market trends and competition.

Benefits

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Insurance
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan
• Daily Pay option available after initial waiting period